Asset & Wealth Management, Marketing, Social Media Analyst

Goldman Sachs Asset Management is expanding its marketing footprint with a Social Media Analyst who will help shape content and strategy for a key growth business. Based in Chicago, this role partners across marketing, sales, and investing teams to craft engaging social content and oversee its publication through governance processes.

Role Summary

The Social Media Analyst will play a central role within the Asset Management Marketing team, delivering social media content and strategy to support growth. The position requires collaboration with marketing, sales, and investing teams to drive strategy, draft engaging social content, work with designers to bring content to life visually, and manage content publication in line with governance requirements.

Responsibilities

• Content Orchestration: Lead the end-to-end creation of high-caliber social content around product launches, macroeconomic insights, and firm milestones. Serve as both strategic editor and creative visionary, partnering with internal design agencies to produce premium visual assets.
• Campaign Management: Support a social media calendar, ensuring alignment with the broader AWM global content strategy and sequencing posts for maximum impact.
• Innovation: Drive initiatives to modernize social media sharing, adopting formats such as short-form video and interactive data visualization.
• Data-Driven Optimization: Use advanced analytics to measure impact and share actionable insights with senior leadership, continually refining tactics based on performance data and industry benchmarks.
• Risk & Governance: Work closely with Legal, Compliance, and Media Relations to ensure content meets requirements.
• Stakeholder Management: Advise stakeholders on personal branding and social media best practices to amplify the firm’s thought leadership.

Requirements

• 1+ years in a social media role.
• Exceptional copywriting skills, with demonstrable experience communicating to sophisticated and technical B2B audiences.
• Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story.
• Experience working with marketing performance data to continually identify opportunities for improvement.
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent

Benefits

• Healthcare & Medical Insurance
• Holiday & Vacation Policies
• Financial Wellness & Retirement
• Health Services
• Fitness
• Child Care & Family Care
• Benefits at Goldman Sachs

Location

Chicago, IL (onsite)

Salary

USD 85,000 - 110,000 per year