Marketing Content Specialist

Capital Credit Union seeks a Marketing Content Specialist to develop high-quality content across channels, support brand and product promotion, manage social platforms, and analyze performance to drive engagement and conversions. This on-site role in Green Bay requires collaboration with marketing teams and participation in a variety of content initiatives.

Responsibilities

• Manage social media platforms and enhance digital word of mouth through compelling content that raises brand awareness, communicates our story, and contributes to the credit union’s success.
• Collaborate with the Marketing and Community Relations teams to execute integrated campaigns aligned with business objectives.
• Write and optimize content for search engines to improve online visibility and drive website traffic.
• Establish and enforce content governance standards to ensure consistency with brand voice and style guidelines.
• Liaise with the marketing team to create and execute content in line with the strategy and editorial calendar.
• Identify content gaps and propose recommendations to support tailored help and consumer goals, driving conversions.
• Oversee reviews and contribute to delivering a positive digital experience.
• Produce content supporting product campaigns, member experience, and technology adoption goals.
• Write, proofread, edit, and fact-check content in accordance with brand guidelines and best practices.
• Partner effectively within Marketing and with other organizational units to coordinate efforts.
• Remain familiar with emerging technologies, including AI-driven tools (eg, Jasper), and trends such as interactive content, personalization, and dynamic storytelling.
• Create diverse content formats, including blogs, vertical videos, social posts, case studies, and more.
• Conduct audience research to craft personalized, engaging content for target demographics.
• Analyze metrics, refine strategies for engagement and targeting, and share reports with the team on a monthly basis or as needed.
• Represent the organization in digital formats through content and engagement with community efforts.
• Support ongoing process improvements for the department and projects through collaboration, documentation, and clear communication.
• Assist with additional duties such as researching projects, participating in and planning events (eg, grand openings or new product launches) and branding activities.
• Occasional travel to branches, meetings, seminars, and conferences.
• Some weekend or after-hours activities may be required to capture content at events.

Requirements

• Bachelor’s degree in Marketing, Creative Writing, or a related field is required.
• 3+ years of content creation and marketing experience is a plus.
• Copywriting skills with the ability to adapt to the brand voice across multiple mediums.
• Experience in social media strategy is required.
• Familiarity with SEO practices and strategies as they apply to blogs and digital content.
• Proficiency with vertical videos, reels, stories, and other social media formats.
• Strong analytical mindset for tracking metrics and KPIs across social platforms and content channels; able to optimize strategy based on findings and share insights regularly.
• Experience with social platforms, blog tools, digital publishing platforms, content management systems, and A/B testing platforms.
• Experience managing review software is a plus.
• Proficient with Microsoft Office applications including Outlook, Word, Excel, and PowerPoint.
• Experience using project management software is a plus.
• Experience in photography and videography is a plus.
• Strong conceptual, organizational, problem-solving, and time-management skills.
• Excellent interpersonal, oral, and written communication abilities.
• Collaborative team player with the ability to work quickly and efficiently.
• Ability to identify and resolve problems effectively.
• Demonstrated multitasking capability and the ability to meet deadlines in a fast-paced environment.
• Positive communication style and adaptability to changing priorities.
• Availability to work weekends or nights as needed to capture event content.

Technologies

• Jasper

Work Environment and Physical Requirements

• Office environment with a moderate level of noise.
• Prolonged sitting or standing during typical duties.
• Frequent mental and visual concentration.
• Frequent use of telephone, copier, computer, and other office equipment.
• Valid Driver’s License required for occasional travel to events, meetings, and related activities.
• Ability to lift up to 25 pounds occasionally.
• Travel to outdoor environments where temperature variations may be encountered.