Content Marketing Specialist

Woodward, Inc. is hiring a Content Marketing Specialist to help shape and manage the marketing materials that support digital and print programs. This onsite role in Fort Collins, CO offers an annual salary range of USD 69,000 to 95,000 and includes an annual cash bonus opportunity, comprehensive benefits, and professional development support.

What you’ll do

You will create, edit, and maintain marketing content while helping coordinate campaigns and marketing initiatives. The role also supports content development that aligns with product launches, company goals, and search intent, including the planning, execution, and ongoing upkeep of communication channels and marketing data.

• Create and edit marketing materials for digital and print platforms, following brand guidelines and messaging consistency.
• Assist with planning and execution of marketing campaigns by partnering with cross-functional teams to meet project goals and deadlines.
• Maintain and update internal and external communication channels to ensure accurate and timely information distribution.
• Maintain and update marketing databases to keep contact information and campaign data accurate and organized.
• Provide logistical support for marketing events and initiatives, coordinating with vendors and team members for smooth execution.

Content that supports growth

The successful candidate will write and refine SEO-optimized, high-performing marketing assets and support content strategy through research, editing, and collaboration.

• Write clear, engaging, SEO-optimized blog posts, long-form guides, white papers, case studies, and video scripts focused on technology and industry trends.
• Interview SMEs, developers, and engineers to turn technical terminology into plain, accessible language for varied audiences.
• Help plan and maintain a content calendar aligned with product launches, company goals, and search intent.
• Edit and proofread drafts for clarity, accuracy, grammar, and consistency with the brand style guide.
• Collaborate with designers to suggest or create basic graphics, diagrams, and screenshots that improve technical explanations.

Requirements

• 2+ years of professional writing experience focused on technology, software, or technical products.
• Exceptional command of English grammar, flow, sentence structure, and storytelling.
• Ability to translate technical details into higher-level concepts suitable for brochures, case studies, and other marketing content.
• Proven skill in self-directed research using primary sources, internal documentation, and SME interviews.
• Strong collaboration skills, comfortable communicating across technical and non-technical teams.
• Skilled in organizing and overseeing marketing projects from planning through execution.
• Ability to develop and implement communication strategies aligned with business objectives.
• Proficient in analyzing marketing metrics to inform decisions and optimize campaigns.
• Experience planning and executing social media initiatives to enhance brand presence.
• Competence maintaining brand consistency and strengthening brand identity through communication.
• Knowledge of marketing software and platforms to streamline campaigns.
• Ability to address straightforward marketing challenges using technical expertise and judgment.
• Strong ability to convey complex information clearly to diverse audiences.

Benefits at Woodward, Inc.

• All members included in annual cash bonus opportunity
• 401(k) match (4.5%)
• Annual Woodward stock contribution (5%)
• Tuition reimbursement and Training/Professional Development opportunities for all members
• 12 paid holidays
• Industry leading medical, dental, and vision insurance upon date of hire
• Vacation / Sick Time / Vacation Buy-up / Short Term Disability / Bereavement leave
• Paid parental leave
• Adoption Assistance
• Employee Assistance Program, including mental health benefits
• Member Life & AD&D / Long Term Disability / Member Optional Life
• Member referral bonus
• Spouse / Child Optional Life / Optional AD&D / Healthcare and Dependent Care Flexible Spending
• Home / Auto Insurance discounts
• Whole Life Insurance / Critical Illness Insurance / Legal Assistance / Military Leave

Successful candidates will also have: 2+ years of technology-focused writing experience, strong writing and storytelling skills, technical literacy translating details into high-level marketing concepts, proven research ability using primary sources and SME interviews, and collaboration comfort across technical and non-technical departments.