Credit Union Marketing Jobs

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23d ago

Marketing Content Specialist

Capital Credit Union Green Bay, WI

Green Bay, WI

23d ago

Full time Marketing Analytics Communications

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Job Description

Capital Credit Union seeks a Marketing Content Specialist to develop high-quality content across channels, support brand and product promotion, manage social platforms, and analyze performance to drive engagement and conversions. This on-site role in Green Bay requires collaboration with marketing teams and participation in a variety of content initiatives.

Responsibilities

Manage social media platforms and enhance digital word of mouth through compelling content that raises brand awareness, communicates our story, and contributes to the credit union’s success.
Collaborate with the Marketing and Community Relations teams to execute integrated campaigns aligned with business objectives.
Write and optimize content for search engines to improve online visibility and drive website traffic.
Establish and enforce content governance standards to ensure consistency with brand voice and style guidelines.
Liaise with the marketing team to create and execute content in line with the strategy and editorial calendar.
Identify content gaps and propose recommendations to support tailored help and consumer goals, driving conversions.
Oversee reviews and contribute to delivering a positive digital experience.
Produce content supporting product campaigns, member experience, and technology adoption goals.
Write, proofread, edit, and fact-check content in accordance with brand guidelines and best practices.
Partner effectively within Marketing and with other organizational units to coordinate efforts.
Remain familiar with emerging technologies, including AI-driven tools (eg, Jasper), and trends such as interactive content, personalization, and dynamic storytelling.
Create diverse content formats, including blogs, vertical videos, social posts, case studies, and more.
Conduct audience research to craft personalized, engaging content for target demographics.
Analyze metrics, refine strategies for engagement and targeting, and share reports with the team on a monthly basis or as needed.
Represent the organization in digital formats through content and engagement with community efforts.
Support ongoing process improvements for the department and projects through collaboration, documentation, and clear communication.
Assist with additional duties such as researching projects, participating in and planning events (eg, grand openings or new product launches) and branding activities.
Occasional travel to branches, meetings, seminars, and conferences.
Some weekend or after-hours activities may be required to capture content at events.

Requirements

Bachelor’s degree in Marketing, Creative Writing, or a related field is required.
3+ years of content creation and marketing experience is a plus.
Copywriting skills with the ability to adapt to the brand voice across multiple mediums.
Experience in social media strategy is required.
Familiarity with SEO practices and strategies as they apply to blogs and digital content.
Proficiency with vertical videos, reels, stories, and other social media formats.
Strong analytical mindset for tracking metrics and KPIs across social platforms and content channels; able to optimize strategy based on findings and share insights regularly.
Experience with social platforms, blog tools, digital publishing platforms, content management systems, and A/B testing platforms.
Experience managing review software is a plus.
Proficient with Microsoft Office applications including Outlook, Word, Excel, and PowerPoint.
Experience using project management software is a plus.
Experience in photography and videography is a plus.
Strong conceptual, organizational, problem-solving, and time-management skills.
Excellent interpersonal, oral, and written communication abilities.
Collaborative team player with the ability to work quickly and efficiently.
Ability to identify and resolve problems effectively.
Demonstrated multitasking capability and the ability to meet deadlines in a fast-paced environment.
Positive communication style and adaptability to changing priorities.
Availability to work weekends or nights as needed to capture event content.

Technologies

Jasper

Work Environment and Physical Requirements

Office environment with a moderate level of noise.
Prolonged sitting or standing during typical duties.
Frequent mental and visual concentration.
Frequent use of telephone, copier, computer, and other office equipment.
Valid Driver’s License required for occasional travel to events, meetings, and related activities.
Ability to lift up to 25 pounds occasionally.
Travel to outdoor environments where temperature variations may be encountered.

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