Marketing Director
Job Description
The Marketing Director will oversee Conservative Financial Solutions' marketing systems, campaigns, and data driven optimization, with emphasis on lead generation, follow up, and converting prospects into clients. This position offers a clear path to leadership and the ability to drive measurable business outcomes from marketing initiatives. It is an onsite role based in Harrison, Ohio.
Responsibilities
- Develop and launch new marketing campaigns
- Test new lead generation strategies beyond current channels
- Optimize campaigns based on performance data
- Track and analyze campaign performance
- Turn data into actionable insights
- Build simple, consistent reporting systems
- Improve follow-up processes for leads and event attendees
- Ensure high-value prospects are properly nurtured
- Support improved conversion from lead to client
- Oversee execution across CRM (Redtail)
- Oversee execution across Email platforms (Constant Contact, Snappy Kraken)
- Oversee execution across Event/seminar marketing systems
- Improve organization, consistency, and accountability
- Help guide and improve performance of existing team members
- Increase urgency and accountability across marketing efforts
- Grow into a leadership role over time
Requirements
- 3–7+ years of marketing, campaign management, or growth experience
Technologies
- Redtail
- Constant Contact
- Snappy Kraken
- Google Analytics
- Google AdWords
- Facebook Advertising
- Adobe Creative Suite (Photoshop, Illustrator)
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Compensation
- Base salary starting at $65,000
- Performance-based bonuses tied to results
- Higher compensation available for candidates with proven experience
Work Location
- In person