Digital Marketing Manager

pc/nametag is seeking a Digital Marketing Manager to drive traffic, leads, and customer growth across search, email, social, and marketing automation while leading a team.

Responsibilities

• Direct the digital marketing engine to attract traffic, generate leads, and grow the customer base.
• Balance data driven strategy with creative execution across search, email, social, and marketing automation.
• Partner with your team to connect online efforts with offline initiatives.
• Grow and lead a high performing team, ensuring campaigns appear in the right places at the right times with a cohesive voice.
• Review performance dashboards each morning for search, email, SEO, and paid social to spot trends and opportunities.
• Optimize paid search campaigns, refine keywords, and test ad copy to improve conversions while managing CPC.
• Evaluate email campaigns A/B test results in HubSpot, apply learnings, and plan the next nurture flow to convert prospects into customers.
• Collaborate on content ideas, social strategy, promotions, and campaign timing, and perform SEO research in SEMrush for the next big idea.
• Analyze performance and prepare insights for stakeholders, translating metrics into actionable recommendations and next steps.
• End the day with clear progress toward growth and a more powerful marketing engine.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a closely related field.
• 5+ years of hands on digital marketing experience; ecommerce or online retail experience is a plus.
• 2+ years as a people first leader who coaches, mentors, and develops high performing teams.
• Strategic marketer who owns the digital roadmap and aligns online and offline initiatives with business goals.
• Hands on SEO and AEO experience with tools like SEMrush to boost visibility in traditional and answer based search.
• Experience running paid search and paid social campaigns that deliver measurable ROI.
• Proficient with analytics platforms such as Google Analytics, Google Search Console, and Google My Business.
• Expert in email marketing, owning strategy, segmentation, testing, and performance reporting.
• Experience using and maintaining marketing automation platforms; HubSpot experience is a plus.
• Data driven with the ability to translate numbers into actionable insights.
• Clear, confident communicator who collaborates well and drives projects to completion.

Technologies

• HubSpot
• SEMrush
• Google Analytics
• Google Search Console
• Google My Business

Benefits

• Competitive salary commensurate with experience.
• Comprehensive benefits including health, dental, 11 paid holidays, and more.
• 401(k) with company match.
• Paid time off starting at 16 days per year.
• Gainshare bonus program to share company success.
• Hybrid work environment for work life balance.
• Opportunities for ongoing professional growth.

What We Offer

• Competitive compensation aligned with experience.
• Comprehensive benefits including health and dental coverage, 11 paid holidays, and more.
• 401(k) with company match for retirement savings.
• PTO starting at 16 days annually.
• Gainshare bonus plan tied to company performance.
• Hybrid work environment supporting flexibility.
• Continued professional development opportunities.

Join the Tag Team!

Learn more by visiting our website at pcnametag.com.