Marketing Jobs in Coachella, CA

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Digital Marketing Manager

Twenty-Nine Palms Band of Mission Indians Coachella, CA

Coachella, CA

Today

Full time Manager Marketing Campaign Management

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Job Description

Lead digital advertising strategy and operations for tribal digital channels and enterprises while helping deliver a “Five Star Experience” across guest and team interactions.

Responsibilities

Provide outstanding customer service to guests and employees by exceeding the organization’s mission statement.
Model and deliver the Five Star Experience for guests and team members by following the mission statement, service promise, and department service standards.
Ensure consistent service expectations: Welcoming, Proactive, Seamless, Personalized, Valued.
Coach and support team members with skills, tools, and resources to complete job responsibilities and deliver the Five Star Experience expectations.
Develop and manage digital advertising plans aligned to organizational objectives across all digital channels and enterprises.
Partner with clients to understand business goals and translate them into results-oriented, optimized, and analyzed advertising plans.
Maximize performance across digital channels to support revenue growth and increase brand awareness and competitive advantage.
Define, develop, and manage digital-driven advertising for Tribal enterprises tied to specific business objectives.
Lead end-to-end digital campaign strategies in support of partners and organizational priorities.
Create data-driven, performance-focused reporting for digital channel management, capability enhancements, and campaign analysis.
Set digital-forward strategy and oversee implementation with internal and external partners.
Analyze defined KPIs to optimize performance, report business results, and develop digital strategy recommendations.
Identify new business opportunities and supporting capabilities needed to maintain competitive advantage.
Leverage the Tribe’s multi-channel digital ecosystem to gain competitive advantage.
Conduct website optimization work and oversee keyword optimization.
Apply deep knowledge of digital and emerging technology to solve digital problems and drive outcomes using tools such as eCommerce, AI, and automation, plus process improvements.
Manage ambiguity by staying flexible and providing clarity to internal and external partners and clients.
Maintain knowledge of products, solutions, competition, customer needs, industry trends, and digital trends.
Research and report on new markets, trends, and opportunities relevant to business objectives.
Demonstrate strong written and verbal communication, including synthesizing data, creating recommendations, and communicating insights in layman terms to stakeholders.
Create landing pages and implement keyword optimization plans.
Identify areas of potential value through user, market, and industry research.
Build effective cross-functional relationships at multiple organization levels.
Maintain excellent communications with Directors and Supervisors.
Implement approved departmental policies and procedures.
Monitor and adhere to departmental budget through effective processes and procedures; prepare required data for budget responsibilities.
Stay current on competitive changes, industry trends, and the local competitive landscape.
Develop, maintain, and nurture a positive work environment.
Maintain a disciplined environment and implement practices that support safety, quality, and productivity.
Coordinate and supervise training, assignments, and development of subordinates.
Ensure compliance with Minimum Internal Control Standards (MICS) and Tribal Internal Control Standards (TICS).
Present a positive image of the Tribal organization to guests and vendors and assist as required.
Follow all safety policies and procedures, and attend scheduled safety meetings and training as a condition of employment.
Make difficult decisions in a fair and honest manner.
Perform other duties as assigned from time to time.

Requirements

Bachelor’s degree with five (5) years of experience in Digital Strategy and Implementation.
Experience with Google Suite products.
Experience with Social Media and Digital Advertising Analytics.
Five (5) years (or equivalent) supervisory/management experience.
Ability to build compelling, analytical stories using PowerPoint, Excel, Word.
Must pass periodic random drug screens.
Must be able to pass background suitability investigation.
Must obtain a Tribal Gaming License.
Must obtain all other applicable certifications and licenses.
Must provide proof of eligibility to work in the United States within 72 hours of employment.

Technologies

Google Suite Products
PowerPoint
Excel
Word

Supervisory Responsibilities

Manage directly and indirectly all employees of the digital team in the Advertising Department, adhering to organizational policies, procedures, and applicable laws.
Provide overall direction, coordination, and evaluation for the unit.
Supervise responsibilities including interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Physical Demands

Regularly required to talk and hear.
Frequently required to stand, walk, and sit.
Occasionally required to use upper extremities (hands and fingers) to handle or feel and to reach with hands and arms.
Occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl.
Occasionally required to lift up to 25 pounds and/or push, pull up to 50 pounds.
Occasionally required to perform repetitive movements to complete tasks.
Specific vision abilities required: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
May be occasionally required to work in low light conditions and may be exposed to loud noise for extended periods.

Work Environment

Multiple locations.
Some enterprises are open 24 hours per day, 7 days per week, requiring flexibility for any and all hours.
Available for emergency calls 24/7.
Available to work weekends and holidays.
Some enterprises are gaming facilities.
Some enterprises are not smoke-free environments.
Surveillance cameras and audio equipment monitor premises and record activity throughout most facilities on a 24/7 basis.

Indian Preference Act

Tribal Members
Other Native Americans
All other ethnic groups

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