Digital Marketing Manager

Lead digital advertising strategy and operations for tribal digital channels and enterprises while helping deliver a “Five Star Experience” across guest and team interactions.

Responsibilities

• Provide outstanding customer service to guests and employees by exceeding the organization’s mission statement.
• Model and deliver the Five Star Experience for guests and team members by following the mission statement, service promise, and department service standards.
• Ensure consistent service expectations: Welcoming, Proactive, Seamless, Personalized, Valued.
• Coach and support team members with skills, tools, and resources to complete job responsibilities and deliver the Five Star Experience expectations.
• Develop and manage digital advertising plans aligned to organizational objectives across all digital channels and enterprises.
• Partner with clients to understand business goals and translate them into results-oriented, optimized, and analyzed advertising plans.
• Maximize performance across digital channels to support revenue growth and increase brand awareness and competitive advantage.
• Define, develop, and manage digital-driven advertising for Tribal enterprises tied to specific business objectives.
• Lead end-to-end digital campaign strategies in support of partners and organizational priorities.
• Create data-driven, performance-focused reporting for digital channel management, capability enhancements, and campaign analysis.
• Set digital-forward strategy and oversee implementation with internal and external partners.
• Analyze defined KPIs to optimize performance, report business results, and develop digital strategy recommendations.
• Identify new business opportunities and supporting capabilities needed to maintain competitive advantage.
• Leverage the Tribe’s multi-channel digital ecosystem to gain competitive advantage.
• Conduct website optimization work and oversee keyword optimization.
• Apply deep knowledge of digital and emerging technology to solve digital problems and drive outcomes using tools such as eCommerce, AI, and automation, plus process improvements.
• Manage ambiguity by staying flexible and providing clarity to internal and external partners and clients.
• Maintain knowledge of products, solutions, competition, customer needs, industry trends, and digital trends.
• Research and report on new markets, trends, and opportunities relevant to business objectives.
• Demonstrate strong written and verbal communication, including synthesizing data, creating recommendations, and communicating insights in layman terms to stakeholders.
• Create landing pages and implement keyword optimization plans.
• Identify areas of potential value through user, market, and industry research.
• Build effective cross-functional relationships at multiple organization levels.
• Maintain excellent communications with Directors and Supervisors.
• Implement approved departmental policies and procedures.
• Monitor and adhere to departmental budget through effective processes and procedures; prepare required data for budget responsibilities.
• Stay current on competitive changes, industry trends, and the local competitive landscape.
• Develop, maintain, and nurture a positive work environment.
• Maintain a disciplined environment and implement practices that support safety, quality, and productivity.
• Coordinate and supervise training, assignments, and development of subordinates.
• Ensure compliance with Minimum Internal Control Standards (MICS) and Tribal Internal Control Standards (TICS).
• Present a positive image of the Tribal organization to guests and vendors and assist as required.
• Follow all safety policies and procedures, and attend scheduled safety meetings and training as a condition of employment.
• Make difficult decisions in a fair and honest manner.
• Perform other duties as assigned from time to time.

Requirements

• Bachelor’s degree with five (5) years of experience in Digital Strategy and Implementation.
• Experience with Google Suite products.
• Experience with Social Media and Digital Advertising Analytics.
• Five (5) years (or equivalent) supervisory/management experience.
• Ability to build compelling, analytical stories using PowerPoint, Excel, Word.
• Must pass periodic random drug screens.
• Must be able to pass background suitability investigation.
• Must obtain a Tribal Gaming License.
• Must obtain all other applicable certifications and licenses.
• Must provide proof of eligibility to work in the United States within 72 hours of employment.

Technologies

• Google Suite Products
• PowerPoint
• Excel
• Word

Supervisory Responsibilities

• Manage directly and indirectly all employees of the digital team in the Advertising Department, adhering to organizational policies, procedures, and applicable laws.
• Provide overall direction, coordination, and evaluation for the unit.
• Supervise responsibilities including interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Physical Demands

• Regularly required to talk and hear.
• Frequently required to stand, walk, and sit.
• Occasionally required to use upper extremities (hands and fingers) to handle or feel and to reach with hands and arms.
• Occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl.
• Occasionally required to lift up to 25 pounds and/or push, pull up to 50 pounds.
• Occasionally required to perform repetitive movements to complete tasks.
• Specific vision abilities required: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• May be occasionally required to work in low light conditions and may be exposed to loud noise for extended periods.

Work Environment

• Multiple locations.
• Some enterprises are open 24 hours per day, 7 days per week, requiring flexibility for any and all hours.
• Available for emergency calls 24/7.
• Available to work weekends and holidays.
• Some enterprises are gaming facilities.
• Some enterprises are not smoke-free environments.
• Surveillance cameras and audio equipment monitor premises and record activity throughout most facilities on a 24/7 basis.

Indian Preference Act

• Tribal Members
• Other Native Americans
• All other ethnic groups