Digital Marketing Manager

Steamboat Ski Resort offers a benefits-rich environment for year-round and seasonal team members, including access to Alterra Mountain Pass and IKON Pass (eligible employees), pass and activity discounts for friends and family, and comprehensive insurance coverage. You’ll also have paid leave options, a 401(k) with company match, discounted tuition through a partner online university, and a free regional bus pass. This onsite role in Steamboat Springs, CO supports digital strategy and execution that connects directly to the guest experience.

What you’ll do

• Lead and develop the digital marketing team by setting clear priorities, goals, and accountability, coaching direct reports, and building self-sufficient digital channel leaders.
• Provide strategic and operational leadership across digital channels by translating business and product priorities into action, guiding execution, and developing specialists’ ability to make independent strategic decisions.
• Partner across Marketing to align priorities with peer Marketing Managers and the Director of Marketing, surface opportunities and risks, and incorporate digital considerations into broader marketing decisions.
• Own and improve performance across CRM, email, web, and app by guiding strategy, optimization, and prioritization based on business needs and guest behavior.
• Translate analytics into decisions by using marketing analytics and channel/partner insights to identify opportunities and optimize digital activity toward business results.
• Coordinate with Steamboat and Alterra Mountain Co. partners on digital platform decisions, clearly communicate implications, and support implementation while protecting the guest/user experience.
• Own paid media strategy and performance, directing briefing, execution, optimization, and measurement of $1.0M to $2.5M in paid media campaigns each fiscal year with contracted media buying and creative resources as extensions of the Steamboat Marketing team.
• Apply the Steamboat brand across digital channels by translating brand strategy into effective digital experiences and campaigns in collaboration with the Content/Brand Marketing Manager and creative partners.
• Contribute digital, audience, and performance expertise to campaign strategy and activation, ensuring campaigns are translated into digital channel plans and execution.
• Orchestrate go-to-market timing and sequencing by managing dependencies and aligning digital and paid media activation with broader business and marketing priorities.

What you’ll bring

• 5-8 years of marketing experience, preferably in resort, hospitality, travel, or outdoor recreation.
• 2-5 years of team leadership experience with a demonstrated track record of retention and engagement.
• Proven ability to apply brand strategy across digital channels.
• Experience managing digital channels including paid media, website, email, and app.
• Experience with audience segmentation and customer journey strategy.
• Strong organization and relational skills with the ability to manage multiple moving projects simultaneously.
• Proficiency in Sitecore, Adobe Creative Suite, Figma, ClickUp, Adobe Analytics, and Microsoft Suite.
• Intermediate skiing or snowboarding ability.
• A Bachelor’s degree in Marketing, Business, Communications, Journalism, or a related field.

Compensation and schedule

Base salary pay range: USD 74,000 - 82,000 per yearly. This is a salaried exempt position and is not subject to overtime pay. The role requires weekends and holidays as needed.

Benefits

• Free Alterra Mountain Pass for eligible employees and eligible dependents for winter and summer, plus a free IKON Pass to eligible employees*
• Discounted skiing and riding for friends and family of eligible employees*
• Vacation and Sick Time policies for eligible employees*
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more for Year Round, Flex Year Round, & Season-to-Season Employees.
• Apex-MEC (minimum essential coverage) plan available to all seasonal employees without an offer of major medical coverage, covering preventive visits, urgent care visits, Free Telehealth, Limited Hospitalization, Prescription Drug Benefits, and Free Multilingual Behavioral Health.
• 401(k) plan with generous company match
• Discounted tuition with a partner online university for all Alterra Mountain Company employees
• Paid parental leave of up to 6 weeks for eligible employees*
• Free regional bus pass

Tools you’ll use

Sitecore, Adobe Creative Suite, Figma, ClickUp, Adobe Analytics, Microsoft Suite.

Application details

Recruiting timelines vary by position, but Steamboat Ski & Resort Corporation positions accept applications for a minimum of 4 days from the posting date shown. This position is open and still accepting applications.