Marketing Manager

Coury Hospitality is hiring a Marketing Manager to develop and deliver brand-focused marketing plans onsite in Dallas, TX.

Responsibilities

• Serve on the property leadership team.
• Develop, manage, and execute marketing plans with S.M.A.R.T. goals for assigned brand(s).
• Manage property marketing budgets.
• Provide routine reporting on overall marketing performance and progress.
• Maintain digital asset databases, including upkeep of releases, images, videos, and brand assets.
• Act as a point of contact for photo shoots.
• Serve as an on-property brand ambassador, ensuring brand items are accurate and aligned with brand guidelines.
• Ideate guest experiences alongside the operations team.
• Attend local educational and networking events to increase knowledge, skills, and brand awareness.
• Create and implement social media game plans using industry research, digital benchmarking, target audience identification, and goal setting.
• Develop and execute plans to grow each brand’s online presence.
• Create high-quality content calendars focused on follower engagement and action.
• Connect with industry professionals and micro-influencers via social channels to build a strong network.
• Manage community engagement by responding to messages, comments, mentions, reviews, and other follower interactions.
• Monitor, listen, and respond to users in a personable way to build brand loyalty and trust.
• Report routinely on social media game plans and goals; compile management takeaways with results and a continuous growth plan.
• Analyze social media KPIs and adjust social strategies as needed.
• Stay current on trends across social media tools, applications, channels, design, and strategy.
• Capture photography and video content suitable for social media.
• Maintain online digital presence through ongoing updates to imagery and business information.
• Respond to online reviews as needed.
• Create and deploy newsletters routinely.
• Assist with distributing outlet menus online.
• Conduct routine online audits to keep information up to date.
• Develop and execute social media paid campaigns designed to maximize ROI.
• Develop and manage paid advertising campaigns.
• Lead on-site activations as the marketing champion, including design and distribution of marketing materials (physical and digital).
• Manage design project workflows and implementation of on-site marketing touchpoints such as brand collateral and marketing materials.
• Cultivate and expand local partnerships through events, sponsorships, giveaways, and related efforts.
• Develop and expand media and influencer outreach and partnership efforts with the local Convention and Visitors Bureau when possible.
• Lead and coordinate public relations efforts.
• Leverage available brand-affiliated marketing support resources.
• Additional tasks and responsibilities may be assigned at the discretion of the manager.

Requirements

• 2 to 4 years of experience in Communications, Marketing, Business, Public Relations, or a related field.
• Computer literate; comfortable with Outlook, Microsoft tools, and design tools such as Canva and Adobe
• Understanding of social media KPIs and how they apply to overall strategy.
• Knowledge of relevant social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
• Creative capability to capture quality photography and video content, plus ability to make minor edits.
• Performs job functions with attention to detail, speed, and accuracy; able to learn new tools quickly.
• Exceptional communication skills across verbal, written, and visual formats.
• Maintain personal social media profiles in a professional manner.
• Previous experience managing business social media profiles.
• Previous experience in the hospitality industry.
• Knowledge of online marketing and familiarity with major marketing channels.

Technologies

• Outlook
• Microsoft software
• Canva
• Adobe applications
• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest
• YouTube

Location and Reporting

• Location: Dallas, TX (onsite)
• Department: Sales and Marketing
• Reports to: Director of Sales
• Status: Exempt

Physical Demands

• Requires seating for extended periods, some walking, pushing, and lifting up to 20 pounds, plus bending, reaching, stooping, kneeling, or crouching.
• Requires grasping, writing, standing, sitting, walking, repetitive motions, and listening.