Marketing Manager

The Marketing Manager will lead marketing strategy, lead generation, and sales coordination for a San Antonio based home builder, driving growth in new home construction.

Responsibilities

• Directly develop, implement, and manage cost effective advertising campaigns across Meta, Google, YouTube, and other platforms.
• Establish and maintain end to end conversion tracking, including Meta Pixel, Conversions API, UTM parameters, and CRM attribution.
• Create high converting content and copy for social media, email drip campaigns, website, signage, and print materials.
• Maintain and optimize the WordPress website and listing platforms (Zillow, Realtor.com, MLS, and similar) with current inventory.
• Track key marketing metrics such as CPL, CPA, and ROI to assess campaign performance and adjust tactics to safeguard the budget.
• Leverage AI tools to boost productivity, streamline workflows, and solve complex marketing problems.
• Utilize the CRM to monitor marketing-sourced opportunities from click to close, coordinate sales pipelines, and develop revenue forecasts.
• Oversee adherence to best practices by sales reps to advance deals to close.
• Ensure proper CRM usage, logging every interaction and keeping deals current.
• Present marketing and sales performance, revenue metrics, and strategic adjustments to management during weekly sales meetings.

Requirements

• Bachelor's degree in Business Management, Marketing, or Communications. An MBA is a plus; proven hands-on execution is the primary requirement.
• Practitioner-level skills in WordPress, Meta Ads Manager, Google Ads, Google Analytics, and Salesforce or an equivalent CRM.
• Three or more years of direct lead-generating marketing experience (performance marketing).
• Two or more years of experience in new home construction, real estate, or another high-ticket/long sales cycle industry.
• Two or more years of management experience.
• Entrepreneurial mindset, scrappiness, and a proven ability to generate cost-effective leads without relying on large corporate budgets.
• Excellent written, verbal, and interpersonal communication skills.
• Valid driver's license with a clean driving record and valid auto insurance.

Technologies

• WordPress
• Meta Ads Manager
• Google Ads
• Google Analytics
• Salesforce or equivalent CRM

Education

Bachelor's degree is required.

Experience

• New Home Marketing: 3 years (Required)
• Online Performance Marketing (Meta, Google, YouTube): 3 years (Required)

Work Location

Hybrid remote in San Antonio, TX 78215

Compensation

Salary: USD 75,000 - 85,000 per year

On Target Earnings: base salary plus aggressive performance bonuses directly tied to hitting company revenue and closing targets.

Benefits

• Medical, dental, and vision insurance
• 401K and 401(k) matching
• Phone allowance
• Ongoing training and career development
• Flexible schedule
• Paid time off

Application Questions

• Are you willing to undergo a background check, in accordance with local law/regulations?