Marketing Manager

The Marketing Manager will lead the development, execution, and management of divisional marketing strategy and initiatives for Empire Communities. Based in Houston, TX (onsite) and supporting the San Antonio, TX division, this role focuses on driving qualified traffic, strengthening brand awareness and community visibility, and supporting sales objectives.

Core Responsibilities

• Develop and execute divisional marketing strategies and campaigns to drive qualified traffic, support community sales goals, and enhance brand awareness.
• Oversee divisional advertising and digital marketing programs, including social media, email marketing, public relations, signage, and promotional efforts.
• Evaluate market trends, competitive activity, customer demographics, lead generation outcomes, and campaign performance metrics to improve marketing effectiveness.
• Work with Division leadership and Sales teams to plan community launches, grand openings, promotions, and ongoing traffic-generation initiatives.
• Manage Division website content, digital listings, online reputation management, model home merchandising, and brand consistency across marketing channels.
• Coordinate with advertising agencies, media partners, digital vendors, and other marketing service providers to maintain quality, performance, and budget compliance.
• Create and manage divisional marketing budgets, monitor return on investment, and identify opportunities to improve lead generation, traffic conversion, and overall marketing performance.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field (preferred).
• Minimum of 5-10 years of progressive marketing experience in homebuilding, residential real estate, or a related industry.
• Proven experience developing and executing marketing campaigns that drive traffic, lead generation, brand awareness, and business growth.
• Strong background in digital marketing, advertising, social media management, content development, email marketing, and campaign analytics.
• Proficiency with CRM systems (Salesforce preferred), marketing automation platforms, website management tools, and digital analytics.
• Knowledge of residential real estate, consumer buying behavior, market research, and competitive positioning in homebuilding.
• Strong communication, project management, presentation, and vendor management skills, with the ability to collaborate across multiple departments.
• Strong analytical and organizational skills, including the ability to manage multiple projects, budgets, deadlines, and priorities simultaneously.

Technologies

• Salesforce
• CRM systems
• Marketing automation platforms
• Website management tools
• Digital analytics

Benefits

• Opportunity to collaborate with other skilled and visionary professionals.
• Exclusive discounts on Empire Homes through the Employee Home Ownership Program.
• Employer-paid benefits for peace of mind.
• Employer sponsored 401k plans.
• Continuing education support and learning & development opportunities.
• A company culture that values time outside of work as well as time inside work.