Marketing Manager

American Home Contractors is seeking a hands-on Brand Marketing Manager to own full-funnel marketing performance across relevant channels, supporting lead generation, customer loyalty, and local brand presence. This onsite role is based in Fulton, MD.

Role Overview

You will manage marketing strategy and execution across the funnel, including lead generation, organic social, reputation and review growth, loyalty and referral programs, and local content. The role coordinates paid and local marketing efforts, supports community events and sponsorships, and reports performance to brand leadership. You will also serve as a subject-matter expert in performance marketing, translating metrics into actionable insights.

Key Responsibilities

• Own LSA strategy and execution, including bid management, budget and spend pacing, and review of lead quality.
• Make real-time optimization decisions to maximize lead volume and ROI.
• Monitor lead flow, identify underperformance, and diagnose root causes.
• Analyze conversion funnel data and share actionable recommendations with the Regional Marketing Manager.
• Partner with brand-level teams to align lead flow with appointment goals and capacity.
• Execute marketing initiatives that drive qualified lead generation through digital, traditional, customer loyalty, referral, and on-location channels.
• Lead customer acquisition efforts through community events, sponsorships, association involvement, local partnerships, and grassroots marketing.
• Balance lead generation, customer loyalty, and brand awareness to support organizational goals.
• Manage brand advertising budgets, including real-time pacing and allocation recommendations to maximize return on ad spend.
• Track expenditures, maintain financial accuracy, and report budget performance.
• Plan local events and home shows, managing vendor relationships, logistics, on-site coordination, and post-event reporting.
• Align event strategy with brand objectives and seasonal demand priorities, and coordinate branded materials for sponsorship activations.
• Evaluate local sponsorship opportunities and manage ongoing partner relationships, assessing ROI and recommending renewals or new investments.
• Own repeat and referral campaigns, including outbound email and SMS to past customers, referral audiences, and cross-sell opportunities.
• Analyze campaign performance and implement data-driven improvements to engagement, conversion, and lifetime customer value.
• Conduct regular marketing performance reviews and support on-site execution of events and activations.
• Lead social media strategy and execution, including content planning, creation, scheduling, and platform management across key channels.
• Stay current on platform trends and translate changes into actionable content recommendations.
• Monitor social channels for comments, mentions, and messages, and respond promptly and professionally.
• Build and maintain an active, engaged online community through organic engagement, partnerships, and community-facing content.
• Own GBP management, including listing accuracy, photo libraries, posts, Q&A, and service descriptions; monitor and optimize profile performance to improve local search visibility and map pack presence.
• Ensure consistency of business information across profiles and correct discrepancies across third-party directories.
• Manage online reputation efforts by monitoring and responding to customer reviews and implementing strategies to encourage positive reviews.
• Track review volume and sentiment trends by brand and share insights, including recurring themes in negative feedback that may indicate operational issues.
• Curate a living photo and video library and coordinate with field teams to capture content from active jobs for authentic local creative assets.
• Travel regularly within the region to maintain working relationships, conduct in-market brand reviews, and support content creation.
• Manage canvassing operations as a direct lead generation channel, including territory planning, crew deployment, scripts, and leave-behinds.
• Track canvassing lead volume, contact quality, and conversion performance, ensuring alignment with broader marketing initiatives.
• Other duties as assigned.

Required Qualifications

• 5+ years of experience in marketing, advertising, or lead generation.
• Demonstrated experience managing paid media or LSA programs with direct budget responsibility.
• Strong analytical skills, including comfort pulling data, identifying trends, and translating findings into action.
• Ability to manage multiple priorities across multiple brands simultaneously without daily direction.
• Proficiency in Google LSA and Excel.
• Experience managing social media and online reputation across multiple locations or brands simultaneously.
• Strong creative instincts combined with analytical discipline, including building a content calendar and interpreting performance dashboards.
• Experience managing Google Business Profiles and reputation management platforms.
• Strong writing skills with the ability to adapt voice and tone across distinct brand identities.
• Experience in home services, multi-location, or franchise marketing is preferred.
• Strong communication and interpersonal skills to collaborate across brand and regional teams.
• Solid problem-solving and independent decision-making abilities.
• Other duties as assigned.

Tools and Platforms

• Google Local Service Ads (LSA)
• Excel
• Google Business Profile (GBP)
• Facebook
• Instagram
• TikTok
• YouTube

Compensation and Location

• Location: Fulton, MD (onsite)
• Salary: USD 75,000 - 85,000 per year

Benefits

• 401(k)
• 401(k) matching
• Company parties
• Donation matching
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

What Sets the Role Apart

The company is looking for a strategic and driven Brand Marketing Manager to serve as the marketing leader for American Home Contractors. The position emphasizes full-funnel ownership across the marketing picture.

Company Offerings

• Competitive compensation
• 401(k) with company matching
• Comprehensive healthcare options for you and your dependents
• Paid time off and holidays
• Professional development and growth within a scaling national marketing organization
• A collaborative team culture with support from leadership
• Opportunity to build deep expertise across a diverse portfolio of home services brands