Marketing Manager
Marketing
Analytics
Channel Management
Communications
Content Marketing
Cross-Functional
Digital Marketing
Event Management
Go-To-Market
Google Ads
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Strategy
Meta Ads
Paid Advertising
Partner Management
Project Management
Reporting and Analytics
Sales Support
Social Media
Job Description
The Marketing Manager at Innovative Refrigeration Systems will drive growth by strengthening the marketing function across all business units and affiliated brands. The role oversees day-to-day marketing execution, go-to-market strategy, campaigns, and demand-generation results.
Location
Lyndhurst, VA (onsite)
Compensation
USD 85,000 - 120,000 per year
Responsibilities
- Oversee the go-to-market strategy and marketing roadmap for the core engineering, construction, and aftermarket industrial refrigeration business, along with enterprise B2B SaaS offerings. This includes website properties, paid search and social campaigns, reviews and case studies, audience insights, sales and print collateral, tradeshow presence, and social media management.
- Develop a thought leadership content program for Innovative and its subsidiary SaaS services, encompassing blogs, case studies, testimonials, and videos.
- Lead marketing strategy across multiple channels, including messaging, paid campaigns, inbound demand generation, print and web media, and partner co-marketing.
- Build and maintain the marketing stack including analytics, automation, and CRM; supervise agencies, contractors, and internal staff as needed while quantifying overall impact.
- Plan and execute logistics and strategy for multi-industry tradeshows and customer or partner events to maximize visibility for the company.
- Collaborate with Product and Sales to share competitive and industry insights, monitor market trends, discuss pricing, and deliver sales enablement materials.
Requirements
- Three to five years of experience in marketing, digital, content, or design roles.
- Experience delivering complex marketing projects from planning through execution.
- Experience managing complex web properties and CMS systems such as Webflow.
- Proven ability to develop go-to-market messaging for technical products.
- Experience coordinating creative vendors and contractors.
- Ability to travel for tradeshows and events as needed.
Technologies
Webflow
Benefits
- Retirement plan with company matching dollar for dollar up to 15%.
- Health insurance with 75% of premiums covered for employee and family.
- Dental insurance.
- Vision insurance.
- Weekly pay.
- Competitive vacation and holiday pay.
- supplemental insurance options through Aflac.
- Short-term and long-term disability coverage.
- Accidental death and dismemberment coverage after one year of employment.
- Life insurance coverage after one year of employment.
- Employee referral incentives.
- Opportunities for advancement, professional development, training opportunities, and apprenticeship programs.
- Discounts on cell phone plans, rental vehicles, and other company benefits for eligible positions.
Preferences
- Prior experience managing inbound marketing and demand generation for SaaS products.
- Familiarity with video production for website design assets and social media.
- Background in industrial, technical, software as a service, or construction related industries.
- Experience managing a multi-brand marketing environment.
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