Digital Marketing Specialist

Digital Marketing Specialist role at Mudd Advertising in Cedar Falls, IA (onsite).

Responsibilities

• Develop paid campaigns across search, display, and video using Google Ads
• Optimize campaigns to meet and exceed benchmark KPIs
• Multitask and manage multiple accounts running concurrently
• Enter and monitor budget performance with a bid management tool
• Set up on-site measurement for paid campaigns using Google Analytics and Google Tag Manager
• Learn new advertising platforms and campaign types to grow the business

Requirements

• Hands-on experience managing campaigns in Google AdWords
• Experience with Google Analytics and Google Tag Manager
• Google Analytics certification preferred
• Programmatic buying experience preferred
• Strong communication and organizational skills
• Ability to work independently and as part of a team
• Proficient with Microsoft Office
• Ability to document and follow new processes for campaign execution
• Basic knowledge of tracking pixels and implementing them on websites via Google Tag Manager

Technologies

• Google Ads
• Google Analytics
• Google Tag Manager
• Microsoft Office Suite
• Google AdWords

Benefits

• Competitive compensation and benefits
• Clear career paths
• Opportunities for advancement
• A range of perks

Pay

USD 45,000 - 55,000 per year