Google Ads Digital Marketing Specialist
Job Description
Support online growth for BOB MILLS FURNITURE by building and optimizing Google Ads and managing multi-channel digital campaigns in Oklahoma City.
Key Responsibilities
- Develop new pay-per-click (PPC) campaigns and maintain, measure, test, revise, and optimize existing campaigns
- Execute and apply paid search recommendations and optimizations within Google Ads
- Research and select keywords and phrases for PPC and organic search optimization; complete action items or coordinate recommendations to the appropriate personnel
- Continuously optimize content to support maximum rankings for targeted keywords
- Manage and maintain numerous accounts to improve campaign performance through ongoing iteration
- Run digital plans across Google Ads, Email, Facebook, OTT, and other RTB platforms as needed
- Recommend, develop, and implement digital strategies aimed at improving the online customer experience
- Collaborate with the marketing team on the development of ad campaigns and marketing plans
- Create and manage email and advertising campaigns; monitor and engage with customers on social media
Requirements
- Bachelor’s Degree in Marketing, Business, Mass Communications, or some combination of experience and education
- Google AdWords/PPC: 1-2 years total experience; Google Ads certification required
- Google AdWords: 2 years (required)
- Social Media Buying: 2 years (required)
- Strong to expert knowledge of Microsoft Office Suite
- Proven excellent written and verbal communication skills
- Ad copywriting and proofreading skills
- Email marketing campaign building experience
- Online reputation management experience
- Location requirement: Oklahoma City, OK 73107 (required)
- Preferred experience:
- SEO: 1 year
- Online Advertising: 1 year
- Facebook Advertising: 2 years
Tools & Technologies
- Google AdWords / Google Ads
- Microsoft Office Suite
- OTT
- RTB platforms
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Job Type: Full-time
Work Location: In person (Oklahoma City, OK)
Salary: $60,000.00 - $63,000.00 per year