Digital Marketing Coordinator

Support performance growth across paid social, conversion optimization, and CRM-driven lifecycle marketing for a hybrid role based in Henrico, Virginia.

Key Responsibilities

• Execute campaigns across Google Ads, Bing Ads, Meta Ads, and other paid channels in line with the internal marketing team’s strategy
• Optimize delivery and performance to improve cost per appointment and revenue
• Scale campaigns that show results and test new growth channels
• Own full-funnel outcomes, from click through booked appointment
• Run and manage A/B testing across landing pages, creative, offers, and messaging
• Increase conversion rates using structured experimentation
• Build and refine segmentation and nurture strategies
• Improve database monetization and overall lifecycle performance of digital leads

Requirements

• Fast learner with the ability to ramp quickly in a performance-marketing environment
• Google Analytics Certification
• Google Ads Certification
• Experience with DNS forwarding using GoDaddy
• Excellent communication skills, with the ability to work dynamically within a team

Tools and Platforms

• Google Ads
• Bing Ads
• Meta Ads
• Google Analytics
• GoDaddy
• DNS forwarding

Benefits

• Comprehensive health insurance
• Generous PTO
• Robust 401K plan

Location and Schedule

• Location: Richmond, VA (hybrid)
• Office schedule: Monday to Thursday in office
• Remote schedule: Friday remote workday
• Base area: Henrico, Virginia

Compensation: USD 50,000 per year.