Marketing Specialist (Food Broker)

Position Details

• Location: Depew, NY (onsite)
• Salary: USD 55,000 - 70,000 per year
• Minimum Experience: 3 years
• Education: Bachelor’s degree in Business, Food Marketing, or related field (preferred)

Responsibilities

• Develop and maintain the social media content calendar and the associated production process.
• Create original marketing materials from concept through completion, including digital assets, trade ads, sell sheets, flyers, one-pagers, presentations, and social content.
• Perform product, category, and industry research to inform content strategy and development.
• Utilize Datassentials and industry resources to produce insight-driven one-page summaries and trend reports.
• Stay current on digital, creative, and grocery trends to enhance relevance and performance of content.
• Track industry award nominations and nominate team, customers, and clients where applicable.
• Leverage syndicated data and Datassentials along with other reporting platforms to deliver actionable insights that support sales initiatives.
• Prepare reports to inform strategy, performance, and planning efforts.
• Collaborate with Analytics to produce a Retail Digest.
• Support planning and execution of corporate events and food shows as needed.
• Assist in organizing and supporting market meetings.
• Provide timely support for sales, customer, and client requests.
• Research and maintain dates of industry events and trade shows to ensure team representation.
• Ensure all content adheres to brand guidelines and approval workflows.
• Review all creative work for accuracy, completeness, and brand consistency prior to distribution.
• Assist with organizing and maintaining the Retail Hub SharePoint Site.
• Maintain organized version control, file management, and documentation of creative deliverables.
• Manage digital platforms, marketing links, QR codes, and relevant content repositories.
• Support onboarding of new clients and team members on systems, processes, and tools.
• Assist with developing training materials and resources to support ongoing sales team development.
• Manage and oversee the Retail division marketing communications.
• Foster collaboration across teams to support overall business objectives.

Requirements

• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Strong interpersonal abilities with the capacity to collaborate across departments.
• Analytical mindset with experience using data to inform decisions.
• Proficiency in syndicated data, sales support tools, reporting platforms (including Nielsen, Circana, Datassentials) and marketing systems.
• Creative mindset with a digital orientation.
• Digital proficiency and experience with MS Office and digital marketing tools such as Canva.
• Knowledge of marketing content and the grocery industry.
• Ability to work independently in a fast-paced, dynamic environment.
• Strong problem-solving skills.

Technologies

• Datassentials
• Nielsen
• Circana
• MS Office
• Canva
• SharePoint

Role Overview

The Marketing Specialist supports the planning and execution of sales and marketing initiatives by refining processes, tools, communications, and reporting while producing high-quality marketing materials. The role ensures the sales team has access to resources, insights, and operational support to drive performance across assigned markets. Responsibilities include creating and managing advertisement materials, coordinating key communications, and supporting industry-facing activities.

Additional Information

• Must thrive in a fast-paced, dynamic environment with minimal supervision.
• Occasional travel may be required for corporate events, food shows, market visits, and client meetings.