Sr. Consultant, Annuity Marketing Optimization

Nationwide is seeking a Senior Consultant for Annuity Marketing Optimization to oversee strategic marketing initiatives, data-driven investment optimization, and staff operations from its Columbus, OH location with hybrid work flexibility.

Responsibilities

• Develop and execute growth strategies and plans that drive long term business expansion, using data insights to identify and design innovative solutions
• Steer complex projects within your scope, delivering results across multiple deadlines and shifting priorities
• Plan and deploy digital and traditional marketing campaigns, including the creative development process, scheduling, and activation
• Direct creative development, offer concrete feedback on visual direction, and craft clear, actionable creative briefs
• Monitor emerging trends in content, design, and marketing tactics to stay ahead of the curve
• Analyze customer insights and analytics to forecast market, competitor, and customer needs; define target audiences and drive data-based decisions
• Keep programs aligned with strategy and schedule, ensuring on track delivery
• May take on additional duties as assigned

Requirements

• Education: Bachelor's degree in marketing, business administration or related field; graduate degree preferred
• Licenses and certifications: CPCU, CLU, ChFC, FLMI considered a plus; additional federal or state licenses may be required within designated timeframes
• Experience: 10+ years in related marketing, field sales management, insurance or equivalent; Master’s degree can substitute part of the experience
• Prior marketing development and project leadership experience preferred
• In-depth knowledge of marketing methodologies and financial services products including regulatory environment, distribution systems, and customers
• Understanding of product distribution methods
• Ability to design and review research studies, communicate findings, translate into market recommendations, and negotiate contracts with internal/external contacts; capable of leading multiple projects
• Ability to function independently or within a team
• Strong marketing proficiencies: strategy development, analytics utilization, brand building, and effective marketing communications
• Strong focus on customer needs, operating capabilities, and strategic capabilities
• Other criteria and leadership competencies may take precedence as needed
• Staffing exceptions require approval from the hiring manager and HR partner

Benefits

• Medical, dental and vision insurance
• Life insurance
• Short and long term disability coverage
• Paid time off with a minimum of 18 days per year, pro rated at hire
• Nine paid holidays
• 8 hours of Lifetime Paid Time Off
• 8 hours of Unity Day paid time off
• 401(k) with company match
• Company-paid pension plan
• Business casual attire
• And additional benefits

Location

Columbus, Ohio, hybrid work arrangement

Compensation

• National salary range: $122,000 to $214,000; starting range: $122,000 to $182,000

Reporting relationships

Reports to Director / Associate Vice President / Vice President; individual contributor with potential team or project leadership responsibilities