Bellrae Marketing is seeking a Client Marketing Director to serve as a senior marketing leader and primary point of contact for a select client portfolio. This hybrid role is based in Glen Allen, VA, and reports directly to Bellrae’s COO.
Role Overview
In this position, you will lead client marketing strategy and planning for assigned accounts, working closely with specialists across SEO, social media, email, content, paid media, and web. You will bring senior-level guidance to founders and business leaders, translate business goals into marketing priorities, and ensure channel efforts align with the client’s broader objectives.
Key Responsibilities
- Act as the senior marketing leader and primary point of contact for a defined portfolio of clients
- Build strong relationships with founders, CEOs, and key client stakeholders
- Develop a deep understanding of each client’s business, goals, audience, sales process, pipeline, priorities, challenges, and competitive landscape
- Guide overarching marketing strategy and planning, and set clear marketing priorities for the team
- Lead client meetings with confidence, sound judgment, and a clear point of view
- Review reporting and analytics to determine what matters and identify next steps
- Review client deliverables prior to presentation or publication, including social media content, emails, blogs, messaging, and campaigns
- Provide clear, actionable feedback to specialists and implementation team members
- Ensure SEO, social media, email, content, paid media, and web efforts work together to support larger goals
- Stay ahead of client needs, opportunities, risks, and potential problems
- Maintain visibility into active work to ensure strategy translates into execution
- Communicate proactively with clients and internal teams
- Continually evaluate what the client needs next and respond accordingly
Requirements
- Maintain an “everything is figureoutable” mindset and seek the path forward
- Use discernment to understand the difference between what a client says and what they actually need
- Demonstrate integrated marketing knowledge across SEO, social media, email marketing, content, websites, paid media, and analytics
- Understand SEO fundamentals and current best practices
- Keep a close pulse on social media, including what drives attention and action
- Have exceptional messaging instincts and strong email marketing best practices knowledge
- Be able to interpret marketing data and translate it into meaningful recommendations
- Serve as a confident communicator capable of leading a room
- Apply strong marketing judgment and comfortable decision-making
- Be highly organized and able to manage multiple priorities
- Think quickly and confidently in real time
- Be proactive and self-directed, comfortable taking initiative without needing a how-to manual
- Care deeply about understanding clients and their businesses
- Be comfortable using project management tools; familiarity with ClickUp, Slack, and Basecamp is preferred
- Have 10+ years of marketing experience
Technologies
Work Location
Hybrid remote in Glen Allen, VA 23060.
Pay and Expected Hours
- Compensation: USD 45 - 50 per hour
- Expected hours: 15.0 - 25.0 per week
Job Type and Schedule
- Job type: contract
- Schedule: flexible schedule
About the Contract Structure
This is a part-time independent contractor role. Client Marketing Directors are assigned a select portfolio based on experience, capacity, and account complexity, with portfolios intentionally kept limited to support deep immersion in client businesses and senior-level leadership. You will be supported by Bellrae specialists and implementation resources across SEO, social media, email marketing, content, paid media, web, and administrative support.
Client meetings are generally recurring and scheduled well in advance. Outside of scheduled meetings, contractors have flexibility in where and when work is completed, while maintaining expectations for responsiveness, deadlines, communication, and quality.
What We Look For
- An experienced, well-rounded marketer with judgment and confidence to lead both clients and a multidisciplinary marketing team
- 10+ years of marketing experience
- Agency experience is strongly preferred
- Experience in home and design, design-build, construction, luxury services, or other high-consideration service businesses is a plus
Application Questions
- How many years of marketing experience do you have, and how many of those years have been in an agency environment?
- Tell us about a client or business you helped grow. What were they trying to accomplish, what was the biggest marketing opportunity or problem, what did you recommend, and what happened as a result?
- When you inherit a new client account, what are the first things you want to understand before deciding what their marketing strategy should be?
- Do you have experience with ClickUp, Slack, and/or Basecamp?
Work Location Details
Hybrid remote role located in Glen Allen, VA 23060.
