Demand Generation & Marketing Automation Specialist

Grow integrated B2B demand generation while owning marketing automation and lead-funnel performance across five brands. This hybrid role in Owatonna, MN helps you connect campaign strategy to measurable pipeline impact, partnering closely with Sales and cross-functional teams. You will manage Salesforce campaign planning, nurture and customer journey programs, and continuous optimization, supported by a benefits package designed for long-term stability.

Salary range: USD 65,000 - 87,500 per year.

Responsibilities

• Develop, champion, and manage the annual demand-generation and integrated B2B campaign strategy aligned to growth priorities, customer needs, Sales objectives, product launches, and market opportunities.
• Identify and develop campaign concepts that support customer acquisition and retention, plus product promotion and cross-sell and upsell opportunities.
• Turn campaign concepts into execution plans, including audiences, messaging, channel strategies, content needs, lead management, timelines, resources, and success measures.
• Lead campaigns from ideation through launch, measurement and optimization, coordinating with Marketing Communications, Sales, Product Management, Digital, IT, the Web Team, agencies, contractors, and other partners.
• Partner with Marketing leadership, Sales, the Communications Coordinator, and the Content Specialist to align priorities and build coordinated content and communications plans.
• Own Salesforce CRM campaign planning and execution, including segmentation, campaign setup, email and nurture programs, testing, tracking, reporting, and ongoing optimization.
• Develop and manage lead-nurture and customer journey programs across Wenger Corporation’s five brands, market segments, and audience types.
• Manage the lead funnel from initial inquiry through qualification, routing, nurturing, Sales handoff, follow-up, conversion, and performance measurement.
• Work with Sales and Marketing leadership to define lead criteria, qualification standards, follow-up expectations, campaign goals, and shared success metrics.
• Support website lead-generation initiatives, including landing pages, forms, conversion tracking, lead-routing processes, and marketing technology integrations.
• Measure, analyze, and report campaign performance, lead quality, funnel movement, pipeline contribution, conversion, and return on marketing investment, then implement improvements based on results.
• Maintain campaign governance, quality assurance, data quality, reporting standards, and operating processes to improve visibility, consistency, accountability, and effectiveness.
• Evaluate and responsibly use approved AI-enabled tools and marketing automation technologies to improve ideation, segmentation, analysis, workflow efficiency, and results.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field, or an equivalent combination of education and relevant experience.
• Experience developing and leading integrated B2B demand-generation campaigns from strategy through execution, measurement, optimization, and reporting.
• Experience using marketing automation and CRM platforms for audience segmentation, email campaigns, nurture journeys, lead workflows, and reporting.
• Knowledge of lifecycle marketing, lead qualification and routing, database health, consent management, email deliverability, and campaign quality assurance.
• Experience with landing pages, website forms, tracking methods, conversion measurement, campaign analytics, and website-to-CRM workflows.
• Ability to analyze performance, recommend improvements, and manage multiple brands, audiences, stakeholders, priorities, and deadlines.
• Strong written and verbal communication skills, translating strategy, data, and customer insights into clear, actionable direction.

Technologies

• Salesforce, Salesforce Engagement, Google Analytics, SEO, paid media, A/B testing, HTML, CSS

Benefits

• Paid Time Off
• 9 Paid Holidays
• Generous Profit Sharing
• Medical, Dental and Vision Insurance
• Spending Accounts – HSA, FSA, DCFSA
• Company Paid Short-term and Long-term Disability Insurance
• 401k Retirement Plan with Company Match
• Company Paid Life Insurance
• Supplemental Life Insurance
• Onsite Fitness Center
• Employee Assistance Program
• Tuition Reimbursement Program

It would be great if you also have: experience in a multi-brand B2B organization with long or complex customer buying journeys; experience with Salesforce, Salesforce Engagement, Google Analytics, SEO, paid media, A/B testing, attribution, and performance optimization; familiarity with HTML and CSS and experience coordinating agencies, contractors, creative teams, and technical partners; experience in manufacturing, music education, performing arts, athletics, live entertainment, or another complex B2B market; and working knowledge of approved AI-assisted marketing tools and responsible-use practices.