Aperture, LLC connects its subject matter experts with attorneys, insurers, and businesses through writing, design, campaign development, and digital marketing. This hybrid or fully remote Marketing Specialist role supports teams across service lines, industry verticals, and regional offices, with up to 25% travel for conferences, trade shows, client events, and office visits. You will collaborate in a cross-disciplinary culture where marketing works side by side with experts.
In this role, you will plan and deliver integrated campaigns, manage digital channels, and turn complex expertise into clear, persuasive content. You will also help organize marketing operations, keep key assets and CRM information current, and support business development with pitch-ready materials and resources.
What you’ll do
- Plan, build, and run integrated campaigns for Aperture service lines, industry verticals, and regional offices, from concept through reporting.
- Manage digital channels, including website updates, SEO, email marketing, LinkedIn, and paid digital campaigns.
- Track performance across campaigns and channels and provide reporting with recommendations.
- Write and edit content across formats such as website pages, blog posts, case studies, email newsletters, expert bios, proposals, and social posts.
- Interview experts and help translate technical work into bylined articles and thought leadership.
- Design marketing materials including one-pagers, brochures, presentations, trade show graphics, social graphics, and event collateral aligned with Aperture brand standards.
- Support conferences, trade shows, CLE seminars, client events, and webinars, including logistics, materials, and on-site coordination.
- Support business development with pitch materials, proposal content, and resources experts can use for client development.
- Keep the marketing calendar, asset library, and CRM data organized and up to date.
- Perform other related duties as assigned.
What you bring
- 3+ years of experience
- Strong writing and editing skills, supported by a portfolio of published work.
- Working design skills in Adobe Creative Cloud (InDesign, Illustrator, Photoshop) or Canva.
- Experience planning and executing multichannel campaigns.
- Familiarity with website content management systems, email marketing platforms, SEO/AEO basics, and LinkedIn marketing.
- Experience using web and campaign analytics to report results.
- Ability to manage multiple projects at once and work independently on a remote team.
- Ability to travel up to 25% of the time.
- Education: Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field.
Tools you’ll use
Adobe Creative Cloud, InDesign, Illustrator, Photoshop, Canva, LinkedIn, SEO, AEO.
Compensation and benefits
- Salary: USD 65,000 - 85,000 per year
- Hybrid or fully remote work with travel to Aperture offices, client events, and conferences
- Medical, dental, vision, and life insurance, with 100% of medical premiums paid by Aperture
- 401K with company discretionary contributions
- Paid holidays, vacation, and personal time
- Collaborative culture where marketing partners with experts across disciplines
Preferred experience
- Marketing experience in the legal industry (law firm, litigation support, expert witness, or legal services)
- Experience in insurance, engineering, or other technical professional services
- Experience working with subject matter experts to develop thought leadership
- Event and trade show management experience
- Familiarity with CRM platforms such as Salesforce
- Basic video editing or motion graphics skills
- Experience using AI tools to support content and campaign work
Physical requirements
- Ability to remain seated for extended periods while working at a computer, on the phone, or in virtual meetings
- Ability to travel by air, including overnight stays, up to 25% for conferences, trade shows, client events, and office visits
- Ability to occasionally lift and carry up to 25 pounds, such as trade show materials, displays, or event collateral
- Ability to use a computer, keyboard, phone, and standard office equipment for extended periods
- Ability to communicate clearly in person, by phone, and by video conference
- Ability to occasionally work extended or irregular hours around events and deadlines
- Work performed primarily in an office or remote home office setting
