Senior Manager Marketing, Lifecycle Value Lab

Amgen’s Lifecycle Value Lab (LVL) is a newly formed U.S. business unit created to generate enterprise value by testing new technologies and operating models. The Senior Manager Marketing role leads strategic omnichannel and experimentation efforts across LVL portfolio brands to improve customer experience, brand performance, and organizational efficiency.

Role Overview

The Senior Manager Marketing, Lifecycle Value Lab will help translate innovative marketing approaches into measurable business impact. This position partners with Brand Marketing and teams across analytics, media, medical, value & access, and patient support to identify opportunities, develop testable hypotheses, execute marketing experiments, measure performance, and scale learnings across brands.

Location and Work Model

• Location: United States - Remote
• Work location type: Remote

Reporting Line

The Senior Manager Marketing, Lifecycle Value Lab will report to the Executive Director, Brand Lead, Marketing and Experimentation Operations Lead, Lifecycle Value Lab.

Key Responsibilities

• Use Amgen Brand Management segmentation and targeting principles to assess and size LVL brand opportunities.
• Develop and execute tactical marketing plans for assigned brands, including Aimovig, across relevant channels such as websites, email, search, media, digital programs, and other omnichannel tactics.
• Collaborate with digital media, analytics, patient support, value & access, and other cross-functional teams to ensure marketing initiatives are high-impact, customer-relevant, and aligned to brand growth.
• Manage agency and vendor partners to support high-quality strategic thinking, efficient execution, and delivery against timelines and budget.
• Lead projects through Amgen material review processes to support responsible, compliant, and effective communications.
• Support the LVL experimentation model by helping define business problems, develop testable hypotheses, prioritize experiments, and measure impact.
• Develop KPI dashboards, measurement plans, and performance readouts for marketing tactics and experiments.
• Analyze experiment results and marketing performance to extract insights, share learnings, and recommend optimization or scaling opportunities.
• Partner with GCCI and AI&D teams to pilot and scale latest platforms, new technologies, and processes aligned to LVL brand priorities.
• Adopt capabilities and efficiencies offered by Amgen India and Amgen Portugal in XF Brand.

What You Will Do Within LVL

LVL is designed to drive brand growth, optimize lifecycle value, unlock organizational efficiencies, and build a disciplined experimentation model. The role supports the end-to-end cycle from identifying opportunities through testing, measurement, insight sharing, and scaling of proven approaches across the broader U.S. business organization.

Required Qualifications

• Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• 5+ years of marketing experience, preferably in biotech, pharmaceutical, or healthcare.
• Experience developing, executing, and measuring non-personal promotion, omnichannel marketing, digital campaigns, or customer engagement programs.
• Experience with HCP, patient, consumer, or field-facing marketing tactics, including websites, email, media, sales materials, peer-to-peer programs, and digital engagement.
• Ability to translate complex business challenges, data, and insights into simple, actionable marketing strategies and tactics.
• Experience developing KPI dashboards, measurement plans, market research plans, or performance readouts.
• Strong analytical skills and familiarity with biopharmaceutical data sources, claims data, customer insights, and/or marketing performance analytics.
• Experience leading projects through material review processes; experience with complex or new-to-organization submissions is a plus.
• Strong project management skills, including managing multiple workstreams, timelines, agencies, vendors, and budgets.
• Experience partnering with and managing external agencies, media partners, and vendors.
• Ability to operate in a highly matrixed, fast-changing, and ambiguous environment.
• Collaborative approach to motivate, influence, and align cross-functional partners without direct authority.
• Strong written, verbal, and presentation skills, including presenting strategies, tactical plans, or performance results to leadership and large groups.
• Highly motivated self-starter with strong organizational skills and a commitment to excellence in strategy and execution.
• Experience with experimentation, test-and-learn approaches, agile ways of working, lifecycle management, or innovation frameworks.
• Passion for serving patients and advancing Amgen’s mission.

Compensation

• Salary range: USD 124,124 - 167,933 per year
• Salary range (listed): 124,124.65 USD - 167,933.35 USD
• Job ID: R-252769
• Date posted: Aug. 19, 2026
• Category: Marketing

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models where possible.

Work Authorization Sponsorship

Sponsorship for this role is not guaranteed.