Lifecycle Marketing Manager

Own the end-to-end lifecycle customer journey across email, SMS, and push, from first visit through advocacy.

Responsibilities

• Lead lifecycle marketing end-to-end by building and managing email, SMS, and push notification campaigns as an integrated system, maintaining consistent messaging and cadence across all three channels.
• Design, launch, and continuously optimize lifecycle automations and multi-step customer flows.
• Develop and refine segmentation strategies to deliver the right message to the right customer at the right time.
• Map and optimize the full customer lifecycle from first-time visitor to acquisition, activation, retention, reactivation of lapsed customers, and evangelism/advocacy.
• Identify high-impact moments where targeted lifecycle marketing can shift customer behavior.
• Serve as the marketing team point person for the loyalty program, partnering cross-functionally to grow enrollment and increase engagement with rewards.
• Find new ways for the loyalty program to function as a retention driver.
• Run A/B tests on digital communications and apply results to improve performance.
• Track and report key lifecycle metrics and translate findings into actionable recommendations.
• Maintain list health and ensure sending practices, opt-in/opt-out processes, and messaging comply with applicable regulations, including cannabis-industry-specific advertising restrictions, plus platform and carrier best practices.
• Collaborate with digital, brand/creative, and retail teams to align lifecycle campaigns with marketing calendars, promotions, and store-level priorities.
• Perform other duties as assigned.

Requirements

• Must be at least 21 years of age.
• Preferred BA/BS or equivalent with 5+ years experience in lifecycle, CRM, retention, or email/SMS marketing, including direct hands-on ownership of campaigns and automations.
• Demonstrated experience building multi-step automated flows and segmentation strategies in a marketing automation or ESP platform.
• Experience managing SMS/text marketing programs, including compliance considerations.
• Track record of using data to drive decisions; able to pull and interpret performance metrics.
• Strong project management skills to manage multiple campaigns, automations, and stakeholders.
• Comfort working in a fast-paced, multi-state retail environment where priorities can shift quickly.
• Comfort with ambiguity in an early-stage function refining existing automations and processes while building new ones.
• Proficiency in sales fulfillment software and Microsoft Office Suite, especially Excel.
• Ability to work independently and as part of a team in a fast-paced environment.
• Reliable transportation required.
• Ability to pass a background check in accordance with state regulations.

Technologies

• Microsoft Office Suite
• Excel

Benefits

• Medical with free telemedicine, dental, and vision
• Flexible spending and health savings accounts
• Life, disability, and other ancillary plans
• Employee assistance program
• Pet insurance
• 401(k) with company match
• Paid time off
• Paid holidays
• Paid bereavement
• E-Verify participant

Competencies

• Dependability & Flexibility
• Interpersonal Communication
• Results Focused
• Behave in a manner that is positive, productive, cooperative, and encourages teamwork

Physical Requirements

• Sitting, standing, and walking for several hours at a time
• Ability to travel by car may be required
• Close visual acuity needed to read and write documents on a computer screen
• Manual dexterity needed to type on a computer
• Speaking and hearing required when conducting presentations or making sales calls

Workplace Environment

• General office environment when reporting to administrative office location
• Exposure to changing weather conditions while traveling depending on season
• Occasional exposure to cannabis odor when visiting grow facilities
• Occasional weekend work to attend trade shows and events is required
• Travel for trade shows, sales calls, and meetings: up to 50-60% of the time

Location: Auburndale, FL (onsite)

Salary range: USD 86,400 - 131,300 per year

Pay range note: $86,400.00 - $131,300.00

Note: This job description provides a general overview and does not encompass every task or responsibility that may be required.