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Senior Manager, Lifecycle Marketing

Miami Dolphins and Hard Rock Stadium Miami Gardens, FL

Miami Gardens, FL

Today

Full time Manager Marketing Senior

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Job Description

The Sr. Manager, Lifecycle Marketing will own the strategy, execution, and optimization of customer communications across email, SMS, and app push notifications for the Formula 1 Hard Rock Miami Grand Prix and the Miami Open, supporting customer growth initiatives tied to business outcomes.

Role Overview

Reporting to the VP, Ecommerce & Digital Product, this role leads a team of three lifecycle marketing professionals. The position is responsible for building lifecycle marketing strategies that enrich customer data, improve personalization, and increase customer database value, while ensuring campaign performance is translated into actionable insights.

Key Responsibilities

Own the lifecycle marketing strategy across email, SMS, and app push notifications
Develop lifecycle programs designed to increase customer engagement, retention, and revenue
Create lifecycle roadmaps, communication strategies, and audience frameworks aligned with business objectives
Identify opportunities to increase the value and monetization of the customer database
Lead customer profiling and persona development efforts
Partner closely with CRM and analytics teams to leverage customer data and improve audience targeting
Define segmentation and personalization strategies that improve communication relevance and performance
Identify opportunities to enrich first-party customer data and strengthen customer understanding
Collaborate with the CRM team on audience and segmentation development, providing strategic direction on targeting requirements, customer personas, and communication strategies
Use CRM and marketing automation platforms to support audience development, personalization, customer journeys, and performance measurement
Collaborate with CRM, analytics, digital product, brand, and sales teams to improve campaign effectiveness and lifecycle marketing capabilities
Analyze campaign performance and customer behavior to identify actionable insights and growth opportunities
Develop reporting and recommendations that connect lifecycle marketing efforts to business outcomes
Create executive-ready reports, recommendations, and strategic presentations for leadership review
Lead, coach, and develop a team of three lifecycle marketing professionals
Establish team priorities, performance expectations, and operating processes
Foster a culture of accountability, collaboration, innovation, and continuous improvement
Balance strategic leadership responsibilities with hands-on execution when required
Allocate resources effectively across initiatives, campaigns, and business priorities

Requirements

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field
6+ years of experience in lifecycle marketing, CRM, customer marketing, or marketing automation
2+ years of experience leading and developing teams
Strong experience with HubSpot, including audience creation, segmentation, workflow automation, campaign management, reporting, and lifecycle marketing execution
Proven experience developing customer personas, customer profiles, segmentation strategies, and personalized marketing programs
Demonstrated ability to translate customer insights into measurable business results
Experience managing email, SMS, and mobile app push notification programs
Strong analytical, communication, and project management skills
Experience with Attentive is preferred but not required

Technologies

HubSpot
Attentive

Benefits

Medical, dental, and vision insurance
Life insurance (including voluntary coverage for spouses and children)
Long-term disability insurance
Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
Employee gym, subsidized lunch program, and discounts on a variety of products and services
401k, paid time off (PTO), and company holidays

Location, Status, and Department

Location: Miami Gardens, FL (onsite) at Hard Rock Stadium
Status: Full-time
Department: Marketing

Direct Supervisor

VP, Ecommerce & Digital Product

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