Manager, Digital Marketing
Job Description
Join the Tennessee Titans in Nashville, onsite, where you’ll own the daily health, content operations, and performance reporting for the club’s web and mobile app platforms. This role keeps digital experiences fast, accessible, and on-brand while helping connect fan engagement across channels through analytics, messaging, and coordination with multiple teams.
What you’ll be doing
In this Manager, Digital Marketing role, you’ll serve as a key operational backbone for the Titans’ digital presence. Your work ensures web properties and the mobile app remain fast, accessible, and technically strong, and that fans receive timely, relevant experiences across web, app, YouTube, and push notifications.
- Own day-to-day health, content operations, and performance reporting for the club’s web and mobile app platforms.
- Coordinate posting cadence and platform upkeep for the Titans’ YouTube channel, partnering with Broadcast and Content teams (with channel growth strategy led by Content/Broadcast and this role supporting execution and reporting).
- Direct content posting and ongoing maintenance across multiple properties using Forge/Pocket, WordPress, and the YinzCam Mobile App CMS, ensuring site architecture integrity and brand consistency.
- Maintain web accessibility (WCAG/ADA), page performance, and technical SEO as ongoing standards across properties.
- Build and maintain interactive mobile fan experiences within Rover, including gameday guides and membership hubs.
- Support engagement and retention in the mobile app by managing app content and in-app messaging in partnership with YinzCam and the content team.
- Manage the web and app push notification ecosystem, including audience segmentation and high-conversion copywriting.
- Maintain thumbnail and creative branding standards across channels for consistency.
- Produce weekly analytics reports for website and mobile app performance using Adobe Analytics and YinzCam Realtime Dashboards, translating insights into actionable next steps for content and platform decisions.
- Support the AdBook platform with day-to-day campaign setup and creative troubleshooting, partnering with the Partnerships team on sponsor deliverables.
- Serve as the digital department point person in Wrike, keeping cross-functional tasks on track and on deadline.
- Partner with CRM and Analytics teams to help connect web and app data to fan records as needed.
- Support the Digital and Marketing teams with additional responsibilities as needed.
What you’ll bring
- Bachelor’s degree or certificate of completion of studies.
- 2–5 years of professional experience in digital platform management, content operations, or a related digital media role, with hands-on execution across web and mobile.
- Working experience with an enterprise CMS.
- Proficiency with digital analytics tools and the ability to translate performance data into clear takeaways.
- A genuine interest in serving internal and external partners as a core part of the role.
Tools you’ll work with
Forge/Pocket, WordPress, YinzCam Mobile App CMS, Rover, Adobe Analytics, YinzCam Realtime Dashboards, AdBook, Wrike, WCAG/ADA, YouTube, Adobe Photoshop, and Microsoft Office (Word, Excel, PowerPoint, Outlook).
Work schedule and conditions
- Work environment: Office, with gameday and event coverage at the stadium.
- Physical requirements: Ability to sit for extended periods of time; lift up to 25 lbs.
- Schedule: Monday–Friday, standard business hours; gamedays, weekends, evenings, and holidays as dictated by the NFL calendar and event schedule.