AVP, Marketing - Content and Media

LPL Financial is hiring an AVP, Marketing focused on Content and Media to lead the company’s content and media strategy in support of advisor acquisition and business growth. This onsite role in Fort Mill, SC brings together campaign planning, channel content development, and performance optimization, with close collaboration across internal teams and external media and agency partners.

In this position, you will manage sponsored and partner media programs, guide integrated campaign development across multiple formats, and ensure LPL-owned channels deliver timely, relevant messaging with measurable results.

What you’ll do

• Lead content and media strategy for prospect marketing, ensuring alignment with business objectives and growth priorities.
• Oversee the end-to-end plan, including securing media placements and sponsorships and managing the associated budget.
• Define and maintain content and messaging themes, calendars, and roadmaps that support advisor acquisition goals.
• Work day-to-day with external media partners in partnership with agency partners.
• Build integrated media campaigns across sponsored content, digital media, email, webinars, podcasts, and social media to drive awareness and generate leads.
• Support creation of placement and campaign assets, including content and other digital assets.
• Partner with subject matter experts and stakeholders to coordinate interviews and approvals.
• Develop and manage content across LPL.com, blogs, white papers, articles, social, and other LPL-owned channels.
• Keep content current through ongoing content audits, updates, optimization, and performance analysis.
• Set campaign KPIs, track media and content performance, and share actionable recommendations to improve reach, engagement, and conversion.
• Coordinate across Marketing, Sales, Communications, Creative, Digital, and Analytics teams to deliver a consistent advisor prospect experience.

What you bring

• 7+ years of experience in content marketing, media marketing, communications, or a related marketing discipline.
• 5+ years developing and executing integrated marketing campaigns, content strategies, and thought leadership programs tied to measurable business outcomes.
• 5+ years partnering with external media, advertising, creative, and content agencies.
• 3+ years marketing to financial advisors or other financial services audiences, with experience in wealth management, asset management, fintech, or financial services required.
• A Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.

Compensation and location

• Location: Fort Mill, SC (onsite)
• Pay range: USD 106,605 - 177,572 per year

Benefits

• 401K matching
• Health benefits
• Employee stock options
• Paid time off
• Volunteer time off

Core competencies

• Content strategy, storytelling, and thought leadership development
• Media planning, partnership management, and campaign execution
• Strategic thinking with strong project management and operational discipline
• Data-driven decision making, performance measurement, and campaign optimization
• Strong communication, stakeholder management, and cross-functional collaboration

Interview and application information

• LPL will only communicate with applicants directly from an @lplfinancial.com email address.
• LPL will never conduct an interview online or in a chatroom forum.
• During an interview, LPL will not request any payment or information related to a candidate’s bank or credit card.
• Questions about the application process can be directed to LPL’s Human Resources Solutions Center at (855) 575-6947.