Education Marketing Coordinator

Drive education-focused marketing for young audiences by planning campaigns and coordinating multi-channel content with internal teams.

Responsibilities

• Build campaign plans, timelines, audience strategies, and deliverables for education programs and youth productions.
• Coordinate cross-team projects to keep materials accurate, on brand, and on schedule.
• Develop and manage email marketing campaigns promoting upcoming productions, education programs, and events.
• Write and create engaging, informative email content to improve audience engagement.
• Maintain and update the Alliance Theatre website to ensure education program and youth production information stays current.
• Create and curate content for Alliance Theatre social media channels.
• Develop creative campaigns that promote educational offerings.
• Plan, coordinate, and manage photo and video shoots for promotional education and production content.
• Partner with the PR team to draft press releases and support outreach to media outlets for educational initiatives.
• Plan, implement, and monitor advertising campaigns across multiple media platforms to increase visibility for education programs and family productions.
• Track and report campaign performance, including email engagement, website activity, social media performance, advertising results, enrollment, and ticket sales.
• Use campaign insights to refine future campaigns and audience outreach.
• Collaborate with education and marketing teams to align marketing strategy with Alliance Theatre goals and objectives.
• Support quarterly Advisory Board meetings and related member communications, recruitment and onboarding activities, meeting materials, and alumni engagement events in partnership with the Head of Education Advancement.

Requirements

• Preferred experience with Tessitura CRM or an equivalent CRM.
• Proficiency with Microsoft Office Suite (including Excel and Outlook).
• Ability to resolve conflicts with patience and professionalism.
• Ability to adapt to quickly changing policies, projects, and priorities.
• Ability to work effectively independently.
• Experience in a performing arts or entertainment venue preferred.
• Excellent personal communication skills.
• Experience with email marketing platforms.
• Experience with social media platforms.

Tools / Technologies

• Tessitura CRM
• Microsoft Office Suite
• Excel
• Outlook

Work Model & Location

• Location: United States (hybrid)
• Hybrid work model with regular on-site presence to support productions, education programs, meetings, events, and content creation.
• Remote work up to 1–2 days per week depending on departmental needs and supervisor approval.

Physical Demands / Work Environment

• Some standing, walking, bending, frequent use of hands, stooping, and light lifting (at least 25 pounds) is needed.
• Noise level is usually moderate.
• Willingness to work occasional nights and weekends.

Additional Details

• Reports to: Head of Education Advancement
• FLSA Status: Exempt
• Employment Status: Regular / Full time