Retail Marketing Specialist

Lead retail marketing, dealer enablement, and brand execution across retail, digital, and events for Velotric Bikes at Velopower Inc.

Responsibilities

• Support dealers and partners in delivering brand retail marketing plans, including new product launches, seasonal promotions, and test ride events, with strong store-level execution quality.
• Coordinate distribution and installation of brand materials (including POP/POS displays, brochures, and digital content) and help maintain consistent brand presentation across stores.
• Improve in-store visual impact at the point of sale through monitoring and guidance on brand image standards.
• Create and promote Best Practice templates to help dealers optimize product placement, customer flow, and sales pitching to improve conversion rates.
• Plan and coordinate regional consumer engagement activities such as community rides and store open days to strengthen local brand presence.
• Provide dealers with sales enablement resources including sales toolkits, product training, competitive analysis, and customer insights.
• Support dealers in building localized marketing strategies to increase local promotion effectiveness.
• Partner with finance teams to support clear communication and timely fulfillment of dealer incentive programs and rebate policies.
• Assess dealer performance regularly, identify high-potential and underperforming locations, and develop tailored growth plans.
• Act as a retail-level brand guardian through routine store visits and/or digital tools to review execution (display, materials, and service processes).
• Review dealer execution against Brand Retail Standards and provide feedback and improvement suggestions.
• Collect frontline input (customer voices, competitor dynamics, and dealer recommendations) to inform internal product and strategy improvements.
• Track and report key performance indicators (KPIs) including store sales, event participation, brand material usage rate, and customer satisfaction.
• Build and maintain long-term trusted relationships with key dealers as a reliable business partner.
• Organize online and offline dealer training sessions and regional summits to reinforce brand connections and knowledge sharing.

Requirements

• Bachelor’s degree or above in Marketing, Business Administration, Retail Management, or a related field.
• Over 3 years of experience in B2B channel support, dealer management, retail operations, or brand management.
• Preference for experience in durable goods industries (bicycles, outdoor, automotive, or home appliances).
• Must reside in the United States and have legal work authorization.
• Ability to travel to designated areas for dealer visits.
• Strong understanding of retail sales and marketing; Co-op Marketing and Digital Marketing project experience is preferred.
• Excellent interpersonal communication and influence skills across levels, from store sales teams to dealer owners.
• Strong project execution and multitasking with attention to detail in a fast-paced setting.
• Basic data analysis capability and proficiency with Excel, Google Sheets, and CRM systems (including Salesforce) for tracking and reporting.
• Deep understanding of retail environments and customer experience with a customer-centric mindset.
• Self-driven and able to work independently; comfortable with remote collaboration and frequent travel.
• Electric bikes or cycling culture familiarity is a plus.

Tools & Technologies

• Excel
• Google Sheets
• CRM systems (such as Salesforce)
• Salesforce

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Pay

• From USD 75,000 per year

Work Location

• Remote (United States-based)

Collaborate with sales, partners, and cross-functional teams to deliver retail, digital, and event programs, supporting fast-moving execution in a high-growth startup environment.