TargetPath, LLC represents brands across mass-market & specialty retail, online, and reseller channels (B2B and B2C). As a Retail Marketing Specialist onsite in Wilsonville, OR, you will support marketing communication and retail marketing projects, helping clients accelerate time to market, enter new channels, and drive revenue growth.
This role balances strategy with hands-on execution across demand generation, sell-through, collateral, online and social activity, events, and channel partner support. You will work with the Marketing team and external vendors to deliver channel-ready materials, campaigns, and on-the-floor brand experiences.
What you will do
- Develop and maintain selling tools, including sales resources such as custom presentations, sales collateral, and launch and product assets
- Audit product marketing sheets and support product and channel communications for launches
- Assist with detailed merchandising plans with partners to maximize brand exposure
- Support development and sourcing of in-store POP displays, including suppliers, end-product, and schedules
- Create campaigns for reseller partners with measurable calls to action
- Create and manage materials used in retail stores and shared with channel partners
- Build internal trackers for channel activities per channel or partner and manage/update partner and brand-specific collateral
- Manage SWAG orders within creative brief and budget parameters
- Provide pre-event show and event support, including event orders, literature, SWAG and partner seeding kits, and event logistics
- Aid online marketing projects, including email campaigns, product launches, keyword-based search advertising, and social media efforts with partners
- Support partner toolkit build outs for use on partners’ web pages, including sheet management for partner item setup and product listing optimization of partner detail pages
- Provide social strategy recommendations and develop social calendars around events, launches, and drive time
- Create social posts and manage responses
What you bring
- Bachelor’s Degree in Marketing, Communications, or equivalent required
- Minimum 2 years professional experience in a Marketing Specialist role or 5+ years in a Coordinator role required, with prior experience in channel/retail, brand, or MarCom, preferably with a lifestyle or CE brand
- High-energy mindset, willing to learn and take on new tasks as assigned
- Strong organization, detail orientation, and ability to manage multiple priorities
- Prior successful experience working with external parties (vendors, resellers, end users) to maintain strong relationships
- Excellent written communication skills, including writing and editing
- Knowledge of Microsoft Office in Windows, including Excel, Word, Outlook, and PowerPoint required
- Experience with Google Analytics and Facebook Business Manager, plus other advertising platforms, is highly desirable
- Working knowledge of PhotoShop, Illustrator, InDesign, and Final Cut is highly desirable
- Digital experience is a plus, including social media, email, and marketing automation
- Retail/sales floor experience in CE, Fashion, or Consumer Goods is a plus
Benefits
- Competitive salary
- Full benefits package, including medical/vision/dental, Short- & Long-Term Disability, Life Insurance, Accident Insurance, FSA, 401(k), PTO and Paid Holidays
- 401(k) with 3% match
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance and health savings account
- Referral program
- Paid time off
Tech stack
Microsoft Office (Windows) including Excel, Word, Outlook, and PowerPoint; Google Analytics; Facebook Business Manager; PhotoShop; Illustrator; InDesign; Final Cut.
Additional notes
- Ability and willingness to travel up to 25%
- Demonstrated ability to improve and create internal processes
- Bias for action and proactive problem-solving
