Senior Manager Brand Marketing
Job Description
MAGID GLOVE & SAFETY MANUFACTURING CO, LLC is hiring a Senior Manager Brand Marketing to lead brand strategy and ensure consistent, high-performing execution across customer-facing teams. This role partners with key marketing and commercial functions to shape positioning, messaging, content and creative direction, while using performance insights and AI-enabled approaches to improve brand impact.
Role focus
- Own and evolve Magid’s positioning, messaging framework, and value proposition to support market clarity and differentiation.
- Act as the central owner of brand strategy, driving alignment across all customer-facing functions.
- Set the operating rhythm for brand leadership, including inputs into annual planning, quarterly GTM alignment, and ongoing governance.
Brand systems, standards, and governance
- Establish and govern brand standards, including voice, tone, and visual identity, to maintain quality and cohesion across touchpoints.
- Build a unified, scalable brand system that supports consistency across channels, teams, and regions.
- Partner with Demand Generation, Ecommerce, Product Marketing, and Sales to reinforce alignment and elevate execution across the customer journey.
Content, creative, and thought leadership
- Own and shape the content strategy and storytelling approach, delivering insight-driven work that builds engagement and credibility.
- Lead creative direction for major initiatives, guiding design, copy, and video, and building a scalable centralized creative capability.
- Build and scale Magid’s thought leadership presence through high-quality content and storytelling that reinforces trust and authority.
Performance, innovation, and AI enablement
- Define and track brand performance metrics (such as awareness, engagement, and consistency) and use insights to refine strategy and optimize impact.
- Evaluate and apply emerging trends in digital marketing and AI to improve content velocity, personalization, and campaign effectiveness while maintaining brand integrity.
Team leadership
- Lead and develop a core brand team across social media, design, and content, setting direction, coaching talent, and building a high-performing, scalable function.
- Foster a collaborative, high-accountability culture that strengthens individual and team performance.
- Serve as the central steward of brand integrity to enable strong collaboration across marketing and ensure a cohesive, consistent presence across customer-facing functions.
Minimum qualifications
- 8+ years of experience in brand or marketing roles, with a strong foundation in B2B environments.
- Bachelor’s degree or equivalent work experience.
- Proven ability to develop and execute brand strategy, positioning, and messaging.
- Strategic and executional strength with the ability to translate vision into high-quality outputs.
- Demonstrated cross-functional success and the ability to influence without direct authority.
- Expertise in storytelling and simplifying complex topics into clear, compelling narratives.
- Familiarity with emerging AI tools and trends in marketing, with the ability to apply them effectively while maintaining brand integrity.
Reporting line
Reports to: VP Sales Effectiveness & Marketing
Compensation and work environment
- Location: Romeoville, IL (onsite)
- Salary: USD 131,250 - 201,250 per year
- Work involves prolonged periods sitting at a desk and working on a computer.
- Ability to lift up to 15 pounds at a time.
Benefits
- Health, dental, vision, life and disability insurance
- Bonus plan
- 401k retirement plan with company match
- Company provided Profit Sharing
- Participation in Magid Paid Time Off (PTO) Policy
- 9 Paid Holidays