What we offer This onsite role in Guayama, PR provides housing from the employer and a leadership opportunity to shape the marketing strategy for a premier shopping center. You will collaborate with a local team to elevate brand visibility, cultivate community partnerships, and drive digital engagement that supports tenant success.
Benefits
- Housing provided by employer
Overview
Lead the marketing strategy for CĂ©ntrico shopping center, guiding strategic planning, public relations, digital marketing, events, tourism collaborations, tenant communications, internal messaging, and customer service excellence.
Responsibilities
- Execute the annual marketing plan across all platforms and channels to meet the mall and center objectives.
- Develop campaigns that raise CĂ©ntrico brand awareness and highlight center offerings.
- Apply innovative marketing tactics to address mall needs and opportunities.
- Measure program performance against established KPIs and report insights.
- Oversee production and use of promotional materials and collateral for in-mall activities, ensuring brand consistency.
- Distribute mall communications materials created by agencies or advertisers in line with brand guidelines.
- Manage agency and vendor relationships and ensure alignment with the budget.
- Monitor competitive activity, sales, and foot traffic to inform strategy; log tenant sales monthly and categorize by segment.
- Forecast sales trends and take proactive steps to grow market share; secure collaborations with community organizations and municipalities for events at the mall.
- Coordinate with digital agencies and PR partners to provide event information and media opportunities; maintain up-to-date media contacts and track press coverage.
- Develop and execute an integrated online marketing strategy; lead the digital marketing team to increase visibility and site traffic using PPC, SEO, Google Ads, Google Analytics, email campaigns, blogs, forums, and social networks.
- Measure return on investment and analyze results to guide decisions.
- Keep website content current and manage domain renovations, SSL certificates, and related maintenance.
- Maintain active presence on social media platforms (Facebook, Instagram, Twitter, TikTok) and ensure content remains current.
- Supervise internal and external digital marketing resources to guarantee brand alignment across channels.
- Stay informed on new developments in digital technology and motivate the team to achieve objectives.
- Plan and execute special events to raise awareness, traffic, and sales; establish KPIs and evaluate performance against marketing goals.
- Develop collaborations with brands and companies sharing similar values; align efforts with holidays and sales to maximize traffic.
- Coordinate tourism-related initiatives with municipal or regional partners, including potential tourism-focused activities and transportation partnerships.
- Oversee consumer advertising in the market, including local hotels and niche markets; monitor visitor trends and retailer communications.
- Maintain a current list of tenant and advertising contacts; keep retailers informed about marketing activities and opportunities.
- Secure retailer offers to enhance sales generation programs and implement strategies to boost retailer performance.
- Apply national and local retailer trends to optimize collaboration opportunities; manage communications between owners, partners, and mall administration.
- Maintain strong relationships with tenants, partners, and mall personnel; promptly respond to information requests and coordinate meetings as needed.
- Maintain the customer service manual and orientation program; use customer service data to inform marketing initiatives.
- Ensure quality standards are met in the execution of all programs.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
- 3+ years of experience in marketing, planning, and budgeting.
- Self-starter capable of working with minimal supervision and guiding subcontractors.
- Strong written and verbal communication skills.
- Creative and analytical thinker with hands-on experience in marketing strategy, online marketing, and social media planning.
- Proven experience directing agency partnerships.
- Solid data skills with the ability to set goals and analyze performance against targets.
- Attention to detail and proactive in delivering results.
- Experience in planning and executing special events or sponsorships.
- Strong presentation skills.
- Relocation to Guayama, PR required; housing provided by employer.
- Experience driving data-based decisions by measuring marketing effectiveness.
- Bi-lingual in English and Spanish is a must.
Technologies
- PPC and SEO
- Google Ads and Google Analytics
- Email campaigns, blogs, and forums
- Social networks: Facebook, Instagram, Twitter, TikTok
- SSL certificates and site security
Compensation
USD 3,000.00 – 4,000.00 per month
Location
Guayama, PR 00784 (onsite)
Job Type
Contract
