Social Media Manager / Marketing & Internet Manager

Granite Run Buick GMC is hiring a Social Media Manager / Marketing & Internet Manager for onsite work in Media, PA.

Responsibilities

• Develop and run the dealership’s social media and content strategy end to end.
• Create original content for TikTok, Instagram, Facebook, YouTube Shorts, and emerging platforms.
• Generate creative concepts, recurring series, and campaigns to improve reach, engagement, and dealership awareness.
• Plan, shoot, and produce short-form video throughout the dealership.
• Edit video using CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or comparable tools.
• Photograph vehicles, customers, events, and team members.
• Produce vehicle walkarounds, educational videos, customer stories, behind-the-scenes content, promotional videos, and personality-driven content.
• Track relevant trends, sounds, formats, and opportunities to adapt for Granite Run Buick GMC.
• Write social-first hooks, captions, scripts, and concepts.
• Maintain an organized, consistent content calendar.
• Publish and manage content across dealership social channels.
• Monitor performance and use analytics to decide what to expand, change, or stop.
• Stay current on platform changes, trends, and best practices.
• Coach and mentor the sales team on social media best practices.
• Help individual salespeople build and maintain a professional online presence.
• Create video ideas, scripts, hooks, and talking points for sales team members.
• Support employees in speaking and appearing on camera.
• Assist salespeople with filming and content creation.
• Provide guidance on editing, posting, and distributing sales team content.
• Build repeatable content strategies salespeople can realistically maintain.
• Encourage participation and help establish a dealership culture where social media supports everyday sales.
• Spot team members with strong potential and help develop their individual personalities and audiences online.
• Collaborate with dealership leadership and existing marketing partners.
• Help guide overall dealership marketing strategy and creative direction.
• Contribute ideas for promotions, campaigns, events, and dealership messaging.
• Coordinate social media with broader dealership digital and traditional marketing efforts.
• Review marketing and creative materials for brand consistency and effectiveness.
• Help ensure promotions are communicated consistently across platforms.
• Identify new marketing opportunities and emerging digital channels.
• Bring a strong internal dealership perspective to outside marketing partners.
• Translate dealership objectives and sales priorities into executable marketing campaigns.
• Partner with dealership leadership and the sales team to improve handling of online customer inquiries.
• Strengthen communication and follow-up for internet customers.
• Review the customer journey from initial digital inquiry through dealership engagement.
• Identify opportunities to improve response times, engagement, and appointment opportunities.
• Collaborate with sales leadership on internet-related processes and performance.
• Support efforts to convert online customer interest into meaningful dealership interactions.

Requirements

• Hands-on experience creating social media content.
• Strong short-form video production and editing skills.
• Understanding of TikTok, Instagram Reels, Facebook, and YouTube Shorts.
• Ability to create content designed to stop scrolling and drive views.
• Ability to produce polished content without an overly corporate feel.
• Strong creative instincts and consistent idea generation.
• Comfort combining content creation with content strategy.
• Ability to organize and manage a consistent publishing calendar.
• Comfort coaching, motivating, and directing different personalities.
• Comfort working with salespeople in a fast-moving environment.
• Clear communication with dealership leadership and outside marketing partners.
• Comfort appearing on camera when needed.
• Ability to manage multiple projects and priorities at the same time.
• Understanding of how social media supports both branding and sales.
• Ability to work independently and as part of a team.
• Automotive dealership experience is a plus, but not required.
• Provide links to at least three examples of social media or video content you personally helped create.
• Be prepared to explain your role in those examples, including whether you were responsible for: Creative concept, Filming, Video editing, Photography, Copywriting, Social media strategy, Publishing/distribution, On-camera performance.
• Be prepared to describe your role in creating those examples.
• Be prepared to answer: Which video editing platforms are you proficient with?
• Be prepared to answer: Are you comfortable coaching and mentoring salespeople on social media and video content?
• Be prepared to answer: Are you comfortable appearing on camera when needed?
• Be prepared to answer: If you took over Granite Run Buick GMC’s social media tomorrow, what is one recurring content series you would want to launch?

Technologies

• TikTok
• Instagram
• Instagram Reels
• Facebook
• YouTube Shorts
• CapCut
• Adobe Premiere Pro
• Final Cut Pro
• DaVinci Resolve

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Compensation

Up to $75,000.00 per year

Location / Work Type

• Media, PA
• Onsite