Marketing Jobs in Media, PA

1 job found

Include remote jobs

Today

Social Media Manager / Marketing & Internet Manager

Granite Run Buick GMC Media, PA

Media, PA

Today

Up to $75k/yr Full time Manager Marketing Campaign Management

Apply Now

Job Description

Granite Run Buick GMC is hiring a Social Media Manager / Marketing & Internet Manager for onsite work in Media, PA.

Responsibilities

Develop and run the dealership’s social media and content strategy end to end.
Create original content for TikTok, Instagram, Facebook, YouTube Shorts, and emerging platforms.
Generate creative concepts, recurring series, and campaigns to improve reach, engagement, and dealership awareness.
Plan, shoot, and produce short-form video throughout the dealership.
Edit video using CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or comparable tools.
Photograph vehicles, customers, events, and team members.
Produce vehicle walkarounds, educational videos, customer stories, behind-the-scenes content, promotional videos, and personality-driven content.
Track relevant trends, sounds, formats, and opportunities to adapt for Granite Run Buick GMC.
Write social-first hooks, captions, scripts, and concepts.
Maintain an organized, consistent content calendar.
Publish and manage content across dealership social channels.
Monitor performance and use analytics to decide what to expand, change, or stop.
Stay current on platform changes, trends, and best practices.
Coach and mentor the sales team on social media best practices.
Help individual salespeople build and maintain a professional online presence.
Create video ideas, scripts, hooks, and talking points for sales team members.
Support employees in speaking and appearing on camera.
Assist salespeople with filming and content creation.
Provide guidance on editing, posting, and distributing sales team content.
Build repeatable content strategies salespeople can realistically maintain.
Encourage participation and help establish a dealership culture where social media supports everyday sales.
Spot team members with strong potential and help develop their individual personalities and audiences online.
Collaborate with dealership leadership and existing marketing partners.
Help guide overall dealership marketing strategy and creative direction.
Contribute ideas for promotions, campaigns, events, and dealership messaging.
Coordinate social media with broader dealership digital and traditional marketing efforts.
Review marketing and creative materials for brand consistency and effectiveness.
Help ensure promotions are communicated consistently across platforms.
Identify new marketing opportunities and emerging digital channels.
Bring a strong internal dealership perspective to outside marketing partners.
Translate dealership objectives and sales priorities into executable marketing campaigns.
Partner with dealership leadership and the sales team to improve handling of online customer inquiries.
Strengthen communication and follow-up for internet customers.
Review the customer journey from initial digital inquiry through dealership engagement.
Identify opportunities to improve response times, engagement, and appointment opportunities.
Collaborate with sales leadership on internet-related processes and performance.
Support efforts to convert online customer interest into meaningful dealership interactions.

Requirements

Hands-on experience creating social media content.
Strong short-form video production and editing skills.
Understanding of TikTok, Instagram Reels, Facebook, and YouTube Shorts.
Ability to create content designed to stop scrolling and drive views.
Ability to produce polished content without an overly corporate feel.
Strong creative instincts and consistent idea generation.
Comfort combining content creation with content strategy.
Ability to organize and manage a consistent publishing calendar.
Comfort coaching, motivating, and directing different personalities.
Comfort working with salespeople in a fast-moving environment.
Clear communication with dealership leadership and outside marketing partners.
Comfort appearing on camera when needed.
Ability to manage multiple projects and priorities at the same time.
Understanding of how social media supports both branding and sales.
Ability to work independently and as part of a team.
Automotive dealership experience is a plus, but not required.
Provide links to at least three examples of social media or video content you personally helped create.
Be prepared to explain your role in those examples, including whether you were responsible for: Creative concept, Filming, Video editing, Photography, Copywriting, Social media strategy, Publishing/distribution, On-camera performance.
Be prepared to describe your role in creating those examples.
Be prepared to answer: Which video editing platforms are you proficient with?
Be prepared to answer: Are you comfortable coaching and mentoring salespeople on social media and video content?
Be prepared to answer: Are you comfortable appearing on camera when needed?
Be prepared to answer: If you took over Granite Run Buick GMC’s social media tomorrow, what is one recurring content series you would want to launch?

Technologies

TikTok
Instagram
Instagram Reels
Facebook
YouTube Shorts
CapCut
Adobe Premiere Pro
Final Cut Pro
DaVinci Resolve

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance

Compensation

Up to $75,000.00 per year

Location / Work Type

Media, PA
Onsite

View full job page →

Get Marketing Jobs in Media, PA alerts

New Marketing Jobs in Media, PA, daily.