Marketing Manager

Smart City Locating is hiring a hands-on, localized Marketing Manager to own lead generation and market-specific marketing content for their assigned market(s). Based in Phoenix, AZ in a hybrid setup, you will manage content and campaigns across social media and digital channels, from websites and blogs to ads and email marketing.

This role combines brand voice, content strategy, and day-to-day execution to support organic growth while helping maintain a healthy cost per lead across markets.

Key Responsibilities

• Maintain content calendars in collaboration with the Marketing Team, emphasizing organic brand growth, support for lead generation, and healthy cost per lead across markets.
• Create, execute, analyze, and manage marketing initiatives for the assigned market(s) across relevant platforms.
• Generate leads using social media, email marketing, and other marketing efforts.
• Adjust posting strategies based on current business needs.
• Convey the brand voice through copywriting while maintaining brand guidelines.
• Work with influencers and partners to support brand awareness campaigns.
• Manage and update website content, including leases, listings, and blogs.
• Support digital advertising efforts.
• Create email marketing newsletters, promotions, and announcements.
• Develop employer-brand and recruiting content.
• Support new marketing initiatives, including trialing new platforms or programs to determine viability and success.
• Serve as the social media point of contact and audience subject matter expert.
• Collaborate with local market partners to promote key properties and post the best apartment content.
• Work with cross-departmental teams to promote the local brand to customers and future clients using educational market insights, recruiting campaigns, and culture content.
• Communicate regularly with team leadership on platform performance, cross-departmental updates, reporting, and escalations or feedback.
• Develop content governance guidelines for tone, style, and voice, and ensure they are followed.
• Develop editorial strategy so content stays consistent across delivery platforms.
• Own and execute the overall blog content strategy and content calendar.
• Periodically audit content across platforms and departments in collaboration with the Marketing Strategist and PMO Team to ensure brand consistency.
• Create recurring reports of department, team, functional, and/or market insights.
• Plan and participate in company-promoted events by collecting assets and promoting internally and externally as needed.
• Participate in local city and team meetings to generate ideas and execute based on market needs.
• Assist with marketing efforts in other markets as needed.
• Identify opportunities to partner with creative team members to develop marketing collateral and campaigns across channels.
• Participate in brainstorming to address business problems, generate new ideas, and improve creative quality.
• Perform other duties as assigned.

Requirements

• High School Diploma or equivalent is required.
• 2+ years of marketing or sales experience.
• Associate or Bachelor’s Degree in marketing, communications, art, or a related field is preferred.
• Experience developing content across multiple digital platforms is ideal.
• Experience with trending social media content is ideal.
• Experience in inbound marketing.
• Experience in short-form copywriting for social media captions and display advertising.
• Experience in long-form copywriting and SEO for website blogs, email marketing, and other content types.
• WordPress (or similar CMS).
• Mailchimp (or other email marketing tool).
• Social Media for Business (Facebook, Instagram, TikTok, YouTube).
• Adobe CS, Canva, Splice, VSCO, or other editing applications.
• Asana (or other project management software).
• Google Workspace (Gmail, Calendar, Docs, Sheets, etc.).
• Experience with Excel or Google Sheets is preferred.
• Experience using a CRM platform is preferred.
• Understanding of Mac OSX and iPhone iOS for business.
• An empathy-driven mindset with the desire to surprise and delight each client.
• Strong attention to detail.
• Project coordination and ability to meet multiple deadlines.
• Effective time management and communication skills.
• Strong listening skills, ability to handle feedback, and communication skills.
• Thrives in an environment where new things are tried.
• Ability to work independently and as part of a team.
• Comfortable with data entry and cold calling.

Technologies

• WordPress
• Mailchimp
• Facebook, Instagram, TikTok, YouTube
• Adobe CS, Canva, Splice, VSCO
• Asana
• Google Workspace (Gmail, Calendar, Docs, Sheets, etc.)
• Excel
• CRM platform
• Mac OSX, iPhone iOS
• OSHA, CDC

Benefits

• Salary range: $60,000 to $65,000 (yearly).
• Eligibility for Bonus(es), dependent on role/department.
• Eligibility for medical, dental, and vision coverage and a 401(k) plan, subject to plan terms.
• Eligibility for company-paid benefits such as company-paid and voluntary life insurance, short and long-term disability, and parental leave, subject to applicable waiting periods.
• Flexible PTO.
• Company-Recognized Paid Holidays.
• Company Issued Computer & Cell Phone.
• Smart City Locating believes Total Compensation must be competitive to attract and retain top talent.

Work Schedule & Travel

• Typical business hours are 8:30am to 5:30pm, Monday through Friday, with availability for escalations outside normal hours as needed.
• Hybrid role with in-office and remote work, including time out in the field gathering content.
• Minimal travel may be required for business functions, team training, and culture events.
• Daily local travel is required to collect assets from properties in your market.

Physical Requirements & Compliance

• Travel to and touring properties around the city may be required periodically.
• Travel to other markets may be required periodically.
• Safety regulations must be followed at all times.
• Adherence to compliance measures implemented by governing bodies including OSHA and CDC, including infection control, universal precautions, and exposure control plans when performing daily tasks.
• Report hazardous conditions, accidents, and incidents to the immediate supervisor.
• Must be able to lift up to 25 lbs.
• Requires standing, walking, bending, kneeling, stooping, and crouching.