On-the-Ground & Social Media Marketing Representative

Join Essential Healthcare Solutions LLC as a hybrid On-the-Ground & Social Media Marketing Representative helping grow Pathways to Wellness where it matters most: in the community and across social platforms. This full-time, hourly role blends event presence with day-to-day content management to increase online visibility, reduce stigma, and connect people to care. If you value sensitive, people-first marketing and want your work to be felt locally, this position is a strong fit.

What you’ll do

• Represent Pathways to Wellness at community events, health fairs, expos, and local partner locations.
• Build and maintain relationships with referral sources including primary care providers, hospitals, schools, community organizations, and other behavioral health partners.
• Distribute marketing materials and coordinate on-site promotional activities.
• Identify and pursue new grassroots outreach and partnership opportunities.
• Capture photos, video, and stories from events to support social and marketing campaigns.
• Plan, create, schedule, and publish content across platforms including Instagram, Facebook, TikTok, LinkedIn, and more.
• Engage with the online community by responding to comments, messages, and reviews in a timely, on-brand manner.
• Monitor social media trends and adapt content to grow reach and engagement.
• Track and report key performance metrics such as reach, engagement, follower growth, and leads.
• Support email campaigns, promotions, and other digital marketing initiatives as needed.
• Maintain brand consistency and messaging across all channels and in-person interactions.
• Ensure marketing content is sensitive, stigma-free, and compliant with HIPAA and applicable privacy regulations.
• Collaborate with practice principals on campaign planning and execution.
• Perform other marketing-related duties as assigned.

What you bring

• Bachelor’s degree in Marketing (or a related field) OR a minimum of 2 years of related experience in healthcare marketing.
• Strong verbal and written communication skills.
• Proficiency with major social media platforms and content creation tools.
• Comfort working in the community and engaging with the public in person.
• Reliable transportation and a valid driver’s license for travel to events and partner sites.
• Highly organized, self-motivated, and able to manage multiple priorities.

Tools you’ll use

Instagram, Facebook, TikTok, LinkedIn, Canva, and Adobe.

Schedule and work environment

This is a full-time, hourly position in Arlington, TN (hybrid) with a combination of in-office, remote, and in-the-field work. Some evenings and weekends may be required to support community events.

Compensation and benefits

• Hourly pay averaging $25.00 per hour.
• Health insurance
• PTO
• Paid holidays
• Mileage reimbursement

Preferred background

• Experience in behavioral health, mental health, healthcare, or a service-based industry.
• Understanding of HIPAA and marketing within a healthcare or behavioral health setting.
• Familiarity with social media analytics and scheduling tools.
• Basic photo/video editing and graphic design skills (such as Canva and Adobe).