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On-the-Ground & Social Media Marketing Representative

Essential Healthcare Solutions LLC Arlington, TN

Arlington, TN

Today

$25 - $25/hr Full time Marketing Communications Community Outreach

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Job Description

Join Essential Healthcare Solutions LLC as a hybrid On-the-Ground & Social Media Marketing Representative helping grow Pathways to Wellness where it matters most: in the community and across social platforms. This full-time, hourly role blends event presence with day-to-day content management to increase online visibility, reduce stigma, and connect people to care. If you value sensitive, people-first marketing and want your work to be felt locally, this position is a strong fit.

What you’ll do

Represent Pathways to Wellness at community events, health fairs, expos, and local partner locations.
Build and maintain relationships with referral sources including primary care providers, hospitals, schools, community organizations, and other behavioral health partners.
Distribute marketing materials and coordinate on-site promotional activities.
Identify and pursue new grassroots outreach and partnership opportunities.
Capture photos, video, and stories from events to support social and marketing campaigns.
Plan, create, schedule, and publish content across platforms including Instagram, Facebook, TikTok, LinkedIn, and more.
Engage with the online community by responding to comments, messages, and reviews in a timely, on-brand manner.
Monitor social media trends and adapt content to grow reach and engagement.
Track and report key performance metrics such as reach, engagement, follower growth, and leads.
Support email campaigns, promotions, and other digital marketing initiatives as needed.
Maintain brand consistency and messaging across all channels and in-person interactions.
Ensure marketing content is sensitive, stigma-free, and compliant with HIPAA and applicable privacy regulations.
Collaborate with practice principals on campaign planning and execution.
Perform other marketing-related duties as assigned.

What you bring

Bachelor’s degree in Marketing (or a related field) OR a minimum of 2 years of related experience in healthcare marketing.
Strong verbal and written communication skills.
Proficiency with major social media platforms and content creation tools.
Comfort working in the community and engaging with the public in person.
Reliable transportation and a valid driver’s license for travel to events and partner sites.
Highly organized, self-motivated, and able to manage multiple priorities.

Tools you’ll use

Instagram, Facebook, TikTok, LinkedIn, Canva, and Adobe.

Schedule and work environment

This is a full-time, hourly position in Arlington, TN (hybrid) with a combination of in-office, remote, and in-the-field work. Some evenings and weekends may be required to support community events.

Compensation and benefits

Hourly pay averaging $25.00 per hour.
Health insurance
PTO
Paid holidays
Mileage reimbursement

Preferred background

Experience in behavioral health, mental health, healthcare, or a service-based industry.
Understanding of HIPAA and marketing within a healthcare or behavioral health setting.
Familiarity with social media analytics and scheduling tools.
Basic photo/video editing and graphic design skills (such as Canva and Adobe).

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