Senior Marketing Manager

Onsite in Gulf Shores, AL, Hangout Hospitality Group is building a fun, family-friendly guest experience through smart digital marketing. This Senior Marketing Manager role helps strengthen the brand both online and in-venue by owning social media strategy, content and design, daily engagement, and timely updates to menus and guest-facing graphics.

What you’ll do

• Develop and execute a digital-first marketing strategy aimed at increasing brand awareness and engagement.
• Create and manage content across Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest.
• Design and oversee guest-facing graphics, including menus, signage, promotional materials, and in-venue digital content.
• Partner closely with designers and content creators to produce visually engaging, shareable assets for both digital and physical spaces.
• Manage daily social media activity, including posting, community management, and audience engagement.
• Plan and run social media ad campaigns, including budget allocation, targeting, and performance analysis.
• Ensure menu updates are timely and accurate, aligned with seasonal promotions and branding guidelines.
• Collaborate with influencers and brand ambassadors to expand reach and engagement.
• Track key social media metrics and analytics, then deliver insights and recommendations for improvement.
• Stay current on trends, algorithm changes, and best practices to keep the social presence competitive.
• Develop and manage a social media content calendar to maintain consistent, on-time posting.
• Monitor brand sentiment and online conversations, responding appropriately to maintain a positive brand image.
• Align social efforts with internal promotions, menu changes, and seasonal campaigns.
• Test and optimize content to improve reach, engagement, and conversions.
• Other duties as assigned.

What you bring

• BA in Marketing, Communications, Graphic Design, or related field (preferred).
• 3+ years of hands-on experience in social media marketing and graphic design.
• Strong knowledge of social platforms, algorithms, and advertising tools.
• Proven ability to grow engagement and build brand presence through digital marketing.
• Skilled content creation, copywriting, and storytelling for social media.
• Experience with Adobe Creative Suite, Canva, or similar design tools.
• Strong design and layout skills for guest-facing graphics and print materials.
• Highly organized, able to manage multiple platforms, design projects, and deadlines at once.
• A passion for fun, family-friendly entertainment and creating engaging experiences both online and in-store.

Tools & platforms

Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest, Adobe Creative Suite, Canva