Marketing & Digital Media Coordinator

Southern Belle Construction, LLC is bringing marketing in-house and is seeking a Marketing & Digital Media Coordinator based onsite in Goodlettsville, TN. In this role, you will support the company’s online growth through content creation, brand-consistent social media, and performance tracking that connects visibility to qualified construction leads.

What you will be doing

• Plan, create, and manage content across Facebook, Instagram, TikTok, and other relevant platforms
• Edit photos and videos captured from ongoing and completed projects
• Create engaging reels, videos, and graphics for social media
• Design branded flyers, promotional materials, advertisements, and other marketing pieces
• Maintain a consistent Southern Belle Construction brand, voice, and visual identity
• Develop content featuring projects, craftsmanship, team, job sites, and the company story
• Visit job sites to capture photos, videos, and behind-the-scenes content
• Turn completed projects into compelling marketing campaigns and portfolio content

Google, SEO & online visibility

• Manage and maintain the Google Business Profile
• Monitor Google search rankings and online visibility
• Research keywords and search terms potential customers use to find contractors and construction services
• Identify opportunities to improve ranking on Google
• Use Google Search Console and Google Analytics to monitor website traffic, searches, clicks, and user behavior
• Analyze which keywords, pages, and marketing efforts drive traffic and leads
• Find opportunities to increase organic website traffic and qualified inquiries
• Monitor competitors and identify opportunities to strengthen the online presence
• Assist with local SEO and website optimization
• Support website targeting for the services and locations the company wants to be found for

Lead generation & marketing analytics

• Track where leads are coming from
• Monitor website inquiries, phone calls, Google activity, and other lead sources
• Review marketing analytics and provide regular performance reports
• Identify what is working, what is not, and where to focus efforts
• Help develop marketing strategies aimed at generating qualified construction leads, not just engagement
• Assist with Google Ads and other paid digital advertising campaigns
• Use marketing data to help decide which services and keywords to prioritize

Website & marketing support

• Assist with website updates and improvements
• Help create new website content and service pages
• Develop marketing campaigns for specific services, projects, or seasons
• Help build the project portfolio and strengthen the online presence
• Work directly with ownership to develop and execute Southern Belle Construction’s overall marketing strategy

Required background

• Experience in social media management, digital marketing, or content creation
• Strong photo and video editing skills
• Experience with Canva, Adobe, or similar design tools
• Familiarity with Google Business Profile, Google Analytics, and/or Google Search Console is preferred
• Understanding of SEO, keyword research, and digital marketing is strongly preferred
• Strong written and visual communication skills
• Creative ability to maintain a consistent brand
• Reliable, organized, and able to meet deadlines
• Comfortable working independently and taking initiative
• Comfortable visiting construction sites to capture content
• Ability to turn everyday project activity into engaging marketing content
• Experience in construction, remodeling, home improvement, real estate, architecture, or interior design is a plus

Tools & platforms

• Facebook, Instagram, TikTok
• Google Business Profile
• Google Search Console, Google Analytics
• Google Ads
• Canva, Adobe

Job type: Full-time. Work location: In person.