Marketing Jobs in Goodlettsville, TN

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Marketing & Digital Media Coordinator

Southern Belle Construction, LLC Goodlettsville, TN

Goodlettsville, TN

Today

Full time Marketing Brand Management Channel Management

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Job Description

Southern Belle Construction, LLC is bringing marketing in-house and is seeking a Marketing & Digital Media Coordinator based onsite in Goodlettsville, TN. In this role, you will support the company’s online growth through content creation, brand-consistent social media, and performance tracking that connects visibility to qualified construction leads.

What you will be doing

Plan, create, and manage content across Facebook, Instagram, TikTok, and other relevant platforms
Edit photos and videos captured from ongoing and completed projects
Create engaging reels, videos, and graphics for social media
Design branded flyers, promotional materials, advertisements, and other marketing pieces
Maintain a consistent Southern Belle Construction brand, voice, and visual identity
Develop content featuring projects, craftsmanship, team, job sites, and the company story
Visit job sites to capture photos, videos, and behind-the-scenes content
Turn completed projects into compelling marketing campaigns and portfolio content

Google, SEO & online visibility

Manage and maintain the Google Business Profile
Monitor Google search rankings and online visibility
Research keywords and search terms potential customers use to find contractors and construction services
Identify opportunities to improve ranking on Google
Use Google Search Console and Google Analytics to monitor website traffic, searches, clicks, and user behavior
Analyze which keywords, pages, and marketing efforts drive traffic and leads
Find opportunities to increase organic website traffic and qualified inquiries
Monitor competitors and identify opportunities to strengthen the online presence
Assist with local SEO and website optimization
Support website targeting for the services and locations the company wants to be found for

Lead generation & marketing analytics

Track where leads are coming from
Monitor website inquiries, phone calls, Google activity, and other lead sources
Review marketing analytics and provide regular performance reports
Identify what is working, what is not, and where to focus efforts
Help develop marketing strategies aimed at generating qualified construction leads, not just engagement
Assist with Google Ads and other paid digital advertising campaigns
Use marketing data to help decide which services and keywords to prioritize

Website & marketing support

Assist with website updates and improvements
Help create new website content and service pages
Develop marketing campaigns for specific services, projects, or seasons
Help build the project portfolio and strengthen the online presence
Work directly with ownership to develop and execute Southern Belle Construction’s overall marketing strategy

Required background

Experience in social media management, digital marketing, or content creation
Strong photo and video editing skills
Experience with Canva, Adobe, or similar design tools
Familiarity with Google Business Profile, Google Analytics, and/or Google Search Console is preferred
Understanding of SEO, keyword research, and digital marketing is strongly preferred
Strong written and visual communication skills
Creative ability to maintain a consistent brand
Reliable, organized, and able to meet deadlines
Comfortable working independently and taking initiative
Comfortable visiting construction sites to capture content
Ability to turn everyday project activity into engaging marketing content
Experience in construction, remodeling, home improvement, real estate, architecture, or interior design is a plus

Tools & platforms

Facebook, Instagram, TikTok
Google Business Profile
Google Search Console, Google Analytics
Google Ads
Canva, Adobe

Job type: Full-time. Work location: In person.

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