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Digital Content & Marketing Coordinator
Job Description
Impact Sports Academy offers a hybrid role in De Pere, WI where you will plan, create, and manage digital content that connects athletes, families, and the broader community. This full-time Marketing / Communications position blends behind-the-computer work with real-world coverage at practices and events, supported by the chance to build content plans, keep websites up to date, and support program growth across seasons.
Salary: USD 45,000 - 50,000 per year. Schedule: flexible, with evenings and weekends as needed for practices, tournaments, showcases, camps, and content gathering. Reports to: the Company Owner.
What you’ll do
- Manage the organization’s social media content across relevant platforms.
- Develop and maintain monthly and weekly content plans.
- Create organic posts, graphics, stories, videos, recaps, previews, announcements, and promotional content.
- Collect photo and video assets from practices, tournaments, camps, showcases, and other organizational activities.
- Find opportunities to share authentic athlete, coach, team, and organizational stories.
- Create short-form video content using tools such as Adobe Premiere, CapCut, and Canva.
- Design social graphics and promotional materials with Adobe Photoshop / Illustrator and Canva.
- Maintain consistent branding, messaging, and visual standards across digital channels.
- Support content for holidays, special events, milestones, athlete accomplishments, commitments, leaderboards, tournaments, and program announcements.
- Maintain and update organizational websites, including player cards, rosters, schedules, program information, photos, and other site content.
- Help launch and update program pages and seasonal information, including recruiting rosters and testing information.
- Collaborate with administrative staff to obtain updated program, roster, and registration details.
- Adjust content priorities based on organizational needs, upcoming programs, availability, events, and business objectives.
- Promote upcoming programs and maintain awareness of registration availability.
- Support program-specific marketing needs across tournaments, camps, leagues, training, and recruiting.
- Coordinate with program leaders and staff to identify marketing opportunities and help build promotional campaigns and digital assets for new and existing programs.
- Attend select practices and events to capture timely photos and videos for social media and other digital platforms, including event previews, live content, championship recaps, and post-event recaps.
- Maintain an organized library of usable photos, videos, graphics, and other digital assets.
- Create reusable templates for recurring content (for example: tournament previews, schedules, pitching rotations, weekend previews, leaderboards, and team listings).
- Assist with special projects including seasonal recap videos, promotional campaigns, fundraising campaigns, and organizational storytelling.
- Continue learning new digital tools and content-production techniques.
Tools you’ll use
- Adobe Premiere, CapCut, Canva
- Adobe Photoshop, Adobe Illustrator
- Wix
- Meta Business Suite
What you bring
- Strong written and verbal communication skills.
- Excellent organizational and time-management skills.
- Strong creative ability with attention to visual detail.
- Proficiency with editing software and social media platforms.
- Ability to create and edit short-form video content.
- Strong technological aptitude and willingness to learn new platforms.
- Ability to manage multiple projects and deadlines at the same time.
- Ability to work independently and take ownership of assigned projects.
- Ability to collaborate effectively with coaches, administrators, leadership, and other employees.
- Ability to work evenings and weekends when required for practices, tournaments, and events.
Preferred experience
- Experience with CapCut or similar video editing software.
- Experience with Wix or another website management platform.
- Experience with Meta Business Suite or similar social media management tools.
- Experience creating content for athletics, sports, recreation, education, or other community-based organizations.
- Photography or videography experience.
- Basic understanding of digital marketing and social media analytics.
- Experience or understanding of baseball and softball is a major plus.
Benefits
- Dental insurance
- Health insurance
- Paid time off
- Flexible schedule
- Employee discount
Application questions
- Are you able to work in a full time hybrid position?
- Are you willing to work evenings and weekends when required for practices, tournaments, events, and content gathering?
- Do you have proficiency with editing software and social media platforms?