Marketing & Brand Specialist

What you’ll do

• Lead marketing projects from concept through completion, keeping work aligned to brand and business goals.
• Maintain consistent branding across all platforms and marketing materials.
• Create market-focused messaging and marketing assets, including digital and print design.
• Develop and execute targeted marketing campaigns that support company objectives.
• Identify and share project, employee, and company stories, building a steady pipeline of brand content.
• Support content creation that highlights company achievements for internal and external audiences.
• Design and manage marketing asset libraries, including project stories, testimonials, and brand resources.
• Capture jobsite, employee, and project milestone photography, and coordinate professional project photography and video when needed.
• Support project celebrations, community events, and recruiting initiatives.
• Manage award submissions, sponsorships, and marketing partnerships.
• Conduct market, customer, and competitor research to inform messaging and marketing priorities.
• Support proposals, presentations, and strategic pursuits with compelling, on-brand content.
• Manage promotional items, branding assets, and marketing data to keep campaigns organized and measurable.
• Collaborate across departments to gather content and ensure brand consistency while prioritizing multiple projects and deadlines.

What you’ll bring

• Bachelor’s degree in marketing, Business, Communications, or a related field; equivalent relevant education and experience may be considered.
• Professional marketing experience showing the ability to manage projects, collaborate with stakeholders, and execute initiatives from concept through completion.
• Excellent written and verbal communication skills with strong attention to detail, messaging, and brand consistency.
• Proficiency in digital marketing and social media platforms, including Meta Business Suite and Google Analytics, plus social media scheduling tools or similar platforms.
• Graphic design and content creation proficiency using Canva, Adobe Illustrator, or similar platforms; WordPress or other website content management systems preferred.
• Photography skills to capture high-quality jobsite, employee, and event content; basic video production and editing experience preferred.
• Working knowledge of digital marketing, SEO, social media, website content strategy, and current marketing best practices.
• Ability to interpret marketing performance data and use analytics to evaluate results, identify trends, and recommend improvements.
• Strong organizational and project management skills, including the ability to prioritize multiple projects and adapt to changing business needs.
• Demonstrated initiative, resourcefulness, problem-solving ability, and sound judgment, including independent work with awareness of when input or alignment is needed.
• Reliable transportation and the ability to travel to job sites, company activities, and events as needed.

Tools you’ll use

• Meta Business Suite
• Google Analytics
• Canva
• Adobe Illustrator
• WordPress
• Social media scheduling tools
• SEO

Brand, content, photography, and campaigns

• Capture jobsite, employee, and project milestone photography; coordinate professional project photography and video.
• Support project celebrations, community events, and recruiting initiatives.
• Manage award submissions, sponsorships, and marketing partnerships.
• Lead marketing projects from concept to completion; maintain consistent branding across all platforms and materials.
• Create market-focused messaging and marketing assets, identifying and sharing key project, employee, and company stories.
• Develop and execute targeted marketing campaigns, and design digital and print marketing materials.
• Support content creation that highlights company achievements and manage marketing assets and brand resources.