Marketing Specialist

Hoffmann Brothers is hiring a Marketing Specialist to drive integrated campaigns and consistent brand execution across channels in Maryland Heights, MO.

Responsibilities

• Serve as the main point of contact between marketing and field teams to spot opportunities, align priorities, and support business goals
• Plan, develop, and run integrated marketing campaigns across channels including email, digital, and direct mail
• Own and improve email marketing efforts, including segmentation, automation, and performance tracking
• Oversee brand touchpoints to keep messaging consistent across digital, print, and infield experiences
• Lead planning and execution of partnerships and sponsorships to increase brand awareness and community engagement
• Plan, coordinate, and execute events such as trade shows, community events, and sponsorship activations
• Attend events outside standard business hours when needed to support marketing initiatives and brand presence
• Collaborate with external agencies to execute campaigns, manage deliverables, and maintain alignment with brand standards and objectives
• Support CRM and marketing automation activities, including Service Titan Marketing Pro and Netic
• Coordinate creation, production, and distribution of print materials and promotional items
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI
• Identify marketing needs across business units and proactively address them in a constantly evolving environment

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• At least 2 years of experience in the home services industry (HVAC, Electric, Plumbing, Appliance Repair, or Roofing preferred)
• Hands-on experience with Service Titan’s Marketing Pro (strongly preferred)
• Ability to leverage AI tools to automate key processes and tasks
• Experience executing multi-channel campaigns, including email, digital, and direct mail
• Strong understanding of brand management and customer life cycle marketing
• Experience working cross-functionally with operations or field teams

Technologies

• Service Titan’s Marketing Pro
• Netic
• Claude
• ChatGPT
• Gemini

Benefits

• Health, dental, and vision insurance premiums for the employee and eligible family members
• Competitive 401K Retirement program (HB contributes up to 10%)
• 15 paid time off days
• 9 paid holidays
• Referral Program
• Employee discounts plus Friends & Family discounts
• Promoting from within

Preferred Skills

• Experience managing agency relationships and external vendors
• Familiarity with CRM systems and marketing automation platforms
• Familiarity with Claude, ChatGPT, Gemini, and other AI tools
• Strong project management and organizational skills
• Rigorous attention to detail
• Data-driven mindset with experience analyzing campaign performance
• Experience with print production and promotional merchandise
• Event planning and coordination experience

Key Competencies

• Thrives in a fast-paced environment with shifting priorities and evolving business needs
• Adaptable and responsive, able to quickly change direction as required
• Confident and assertive, able to provide input, set boundaries, and say no when appropriate
• Coachable and receptive to feedback, able to take direction and execute efficiently
• Strong cross-functional collaboration and communication skills
• High level of ownership, initiative, and accountability
• Detail-oriented with strong commitment to brand consistency

Job Details

• Location: Maryland Heights, MO (onsite)
• Salary: USD 55,000 - 70,000 per year
• Minimum Experience: 2 years