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JLorraine Designs

E-commerce Marketing and Growth Specialist

JLorraine Designs
Los Angeles, CA $2,000 - $3,200/mo Full time Posted 5d ago
Marketing Campaign Management Channel Management Data Analytics Digital Marketing E-commerce Ecommerce Marketing Email Marketing Growth Marketing Klaviyo Marketing Analytics Marketing Automation Marketing Strategy Marketing Technology Online Merchandising Shopify Social Media Website Management
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Job Description

JLorraine Designs is hiring a hands-on E-commerce Marketing and Growth Specialist to lead online revenue growth for a luxury fashion brand. This role focuses on Shopify storefront optimization, Klaviyo email and SMS expansion, and analytics-driven experimentation to improve conversion, retention, and key performance metrics.

Key Responsibilities

  • Own and continuously improve the Shopify storefront, including homepage, collections, navigation, and product pages.
  • Optimize the overall customer journey to improve conversion and website performance.
  • Develop strategies for upsell, cross-sell, bundling, and AOV to increase order value.
  • Update and maintain website designs and banner content.
  • Own and execute email and SMS sending, ensuring campaigns and messaging are engaging and effective.
  • Coordinate website strategy for product drops, restocks, and campaigns.
  • Identify website opportunities proactively and communicate them before leadership requests changes.
  • Partner with developers and designers when advanced website changes are required.
  • Optimize the mobile shopping experience to support conversion on smaller screens.
  • Own website and marketing execution end-to-end, including email and SMS growth strategy.
  • Build and optimize automated Klaviyo flows and improve performance across the customer lifecycle.
  • Create and run weekly campaign strategies aligned with growth goals.
  • Improve lifecycle flows including abandoned cart, browse abandonment, welcome, post-purchase, and win-back.
  • Build customer segmentation strategies and develop VIP and retention programs.
  • Continuously A/B test offers, creative, messaging, timing, and subject lines.
  • Develop monthly and quarterly strategies to scale online revenue.
  • Identify new opportunities for customer acquisition and retention.
  • Research competitors and emerging DTC or fashion strategies, then bring new growth ideas to leadership rather than waiting for direction.
  • Develop promotional, launch, and campaign strategies and identify opportunities across loyalty, referral, affiliate, influencer, and other growth channels.
  • Collaborate with paid advertising partners or team to improve performance and creative strategy.
  • Track and improve key KPIs, including: Website conversion rate, Revenue growth, Average order value, Returning customer rate, Customer acquisition cost, ROAS, Email/SMS revenue, Cart abandonment, Customer retention, and Product and campaign performance.
  • Provide leadership with a clear weekly growth analysis: what happened, why it happened, opportunities identified, and what will change next.

Requirements

  • 4+ years of DTC or e-commerce growth experience.
  • Strong experience with Shopify.
  • Strong experience with Klaviyo for email and SMS.
  • Experience with CRO and website optimization.
  • Strong understanding of customer retention.
  • Analytical skills to drive improvements.
  • Experience developing and executing growth strategies.
  • Understanding of Meta/TikTok paid advertising metrics.
  • Fashion, beauty, or luxury consumer brand experience is strongly preferred.
  • Proven experience helping scale a growing DTC brand is strongly preferred.

Technology

  • Shopify
  • Klaviyo
  • Meta
  • TikTok

Location

Hybrid remote in Los Angeles, CA 90026.

Compensation

USD 2,000 - 3,200 per month ( $2,000.00 - $3,200.00 per month ).

Benefits

  • Flexible schedule

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