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Assistant Channel Marketing Manager / Channel Marketing Manager

Dreamline Mooresville, NC

Mooresville, NC

Today

Full time Manager Marketing Campaign Management

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Job Description

Dreamline is seeking an Assistant Channel Marketing Manager / Channel Marketing Manager to lead ABG’s .com and eCommerce channel marketing strategy and execution across Lowe’s, Menards, and MRO/RR digital properties. This hybrid role in Mooresville, NC combines digital shelf optimization, content and assortment support, retail media and promotional activation, and analytics-driven recommendations in close partnership with Sales and Product Content Marketing.

What you’ll do

Own the online channel marketing strategy and execution for Lowe’s, Menards, and MRO/RR digital properties.
Drive alignment between online assortment, content, and merchandising and the in-store portfolio strategy.
Develop and execute online go-to-market plans for new item launches, resets, and promotional events.
Act as the online channel marketing point of contact supporting the Channel Marketing Manager and the Sales team.
Optimize digital shelf presence, including titles, imagery, bullets, enhanced/A+ content, ratings and reviews, and search visibility across each customer’s site.
Partner with Product Content Marketing (PCM) to produce and deploy accurate, high-converting content.
Monitor content health, share-of-search, buy-box, and conversion, and use findings to drive continuous improvement.
Ensure online assortment and content support objectives are met through line-review and assortment processes.
Assist with planning and executing retail media and onsite promotional programs across the Lowe’s, Menards, and MRO/RR digital channels.
Support seasonal and event-based promotional calendars, coordinating online activation with broader account plans.
Track campaign performance and optimize toward ROAS and revenue objectives.
Build and maintain reporting on .com sales, digital shelf health, retail media, and promotional performance.
Translate online performance data into actionable recommendations for the Channel Marketing Manager and Sales.
Contribute online insights to product line reviews and business reviews.
Partner with Sales to align online execution with account strategy and negotiations.
Work with PCM to align content roadmaps with digital shelf priorities.
Coordinate with product and supply chain teams to align online item setup, availability, and promotional readiness.
Collaborate with the broader channel marketing team to share best practices and maintain consistency across accounts.

Qualifications

3–6+ years of experience in eCommerce marketing, channel marketing, digital merchandising, or a related function.
Direct experience leading .com/eCommerce channel execution, including digital shelf, content, and online merchandising.
Working knowledge of retail media and promotional activation.
Strong analytical skills and the ability to translate data into recommendations.
Ability to operate in a matrixed, cross-functional environment and partner closely with sales.
Bachelor’s degree in Marketing, Business, or a related field.

Preferred experience

Experience with Lowe’s, Menards, or MRO/RR digital properties (or comparable big-box .com channels).
Experience in home improvement, bath, kitchen, decor, or adjacent categories.
Hands-on experience using digital shelf tools and retail media platforms.
Experience supporting line reviews or assortment resets.

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance

Travel and success metrics

Travel up to 15% for customer meetings and internal meetings.
Measure performance through .com sales growth vs. plan for Lowe’s, Menards, and MRO/RR, digital shelf performance (content health, share-of-search, conversion), and retail media and online promotional performance vs. ROAS and revenue targets.
Evaluate alignment of online execution with in-store portfolio and line-review strategy, plus the strength of partnership with the Portfolio Manager, Sales, and PCM.

Location: Hybrid remote in Mooresville, NC 28115. Application question: What is your desired compensation?

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