Assistant Channel Marketing Manager / Channel Marketing Manager

Dreamline is seeking an Assistant Channel Marketing Manager / Channel Marketing Manager to lead ABG’s .com and eCommerce channel marketing strategy and execution across Lowe’s, Menards, and MRO/RR digital properties. This hybrid role in Mooresville, NC combines digital shelf optimization, content and assortment support, retail media and promotional activation, and analytics-driven recommendations in close partnership with Sales and Product Content Marketing.

What you’ll do

• Own the online channel marketing strategy and execution for Lowe’s, Menards, and MRO/RR digital properties.
• Drive alignment between online assortment, content, and merchandising and the in-store portfolio strategy.
• Develop and execute online go-to-market plans for new item launches, resets, and promotional events.
• Act as the online channel marketing point of contact supporting the Channel Marketing Manager and the Sales team.
• Optimize digital shelf presence, including titles, imagery, bullets, enhanced/A+ content, ratings and reviews, and search visibility across each customer’s site.
• Partner with Product Content Marketing (PCM) to produce and deploy accurate, high-converting content.
• Monitor content health, share-of-search, buy-box, and conversion, and use findings to drive continuous improvement.
• Ensure online assortment and content support objectives are met through line-review and assortment processes.
• Assist with planning and executing retail media and onsite promotional programs across the Lowe’s, Menards, and MRO/RR digital channels.
• Support seasonal and event-based promotional calendars, coordinating online activation with broader account plans.
• Track campaign performance and optimize toward ROAS and revenue objectives.
• Build and maintain reporting on .com sales, digital shelf health, retail media, and promotional performance.
• Translate online performance data into actionable recommendations for the Channel Marketing Manager and Sales.
• Contribute online insights to product line reviews and business reviews.
• Partner with Sales to align online execution with account strategy and negotiations.
• Work with PCM to align content roadmaps with digital shelf priorities.
• Coordinate with product and supply chain teams to align online item setup, availability, and promotional readiness.
• Collaborate with the broader channel marketing team to share best practices and maintain consistency across accounts.

Qualifications

• 3–6+ years of experience in eCommerce marketing, channel marketing, digital merchandising, or a related function.
• Direct experience leading .com/eCommerce channel execution, including digital shelf, content, and online merchandising.
• Working knowledge of retail media and promotional activation.
• Strong analytical skills and the ability to translate data into recommendations.
• Ability to operate in a matrixed, cross-functional environment and partner closely with sales.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred experience

• Experience with Lowe’s, Menards, or MRO/RR digital properties (or comparable big-box .com channels).
• Experience in home improvement, bath, kitchen, decor, or adjacent categories.
• Hands-on experience using digital shelf tools and retail media platforms.
• Experience supporting line reviews or assortment resets.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Travel and success metrics

• Travel up to 15% for customer meetings and internal meetings.
• Measure performance through .com sales growth vs. plan for Lowe’s, Menards, and MRO/RR, digital shelf performance (content health, share-of-search, conversion), and retail media and online promotional performance vs. ROAS and revenue targets.
• Evaluate alignment of online execution with in-store portfolio and line-review strategy, plus the strength of partnership with the Portfolio Manager, Sales, and PCM.

Location: Hybrid remote in Mooresville, NC 28115. Application question: What is your desired compensation?