E-Commerce & Digital Marketing Specialist
Job Description
Join a hands-on E-Commerce and Digital Marketing role based in Houston, TX focused on driving profitable online sales and stronger brand visibility.
Responsibilities
- Manage and optimize the PatscoPatch Amazon listing
- Manage Amazon Seller Central
- Create, manage, and optimize Amazon PPC campaigns
- Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
- Perform Amazon keyword, search-term, and competitor research
- Optimize product titles, bullet points, descriptions, images, video, and A+ Content
- Monitor and improve ACoS, TACoS, ROAS, CPC, CTR, conversion rate, and organic ranking
- Manage advertising budgets and remove unprofitable ad spend
- Provide weekly Amazon advertising and sales reports
- Manage and grow the PatscoPatch TikTok Shop
- Create short-form TikTok videos to generate product interest and sales
- Develop hooks and content types including product demonstrations, before-and-after videos, educational videos, and comparison videos
- Film and edit TikTok content
- Research trends and develop new creative concepts
- Test multiple hooks, captions, calls to action, and video formats
- Work with TikTok creators, affiliates, and influencers when appropriate
- Track video views, watch time, clicks, conversions, and sales
- Identify winning videos and create additional variations
- Assist with TikTok paid advertising and Spark Ads
- Create, manage, and optimize Google Ads campaigns
- Conduct keyword and competitor research for Google Search campaigns
- Write and test advertising copy
- Manage bids and daily advertising budgets
- Use negative keywords to reduce wasted spend
- Set up and monitor conversion tracking
- Analyze CPC, CTR, CPA, conversion rate, ROAS, and profitability
- Use Google advertising to support Amazon and other online sales channels
- Create, manage, and optimize Walmart Marketplace listings
- Optimize titles, descriptions, images, attributes, and keywords on Walmart
- Maintain accurate product and inventory information
- Monitor listing quality and marketplace performance
- Research competitor listings and pricing
- Assist with Walmart advertising and promotional opportunities
- Track Walmart traffic, conversions, and sales
- Create product-focused content for Facebook and Instagram
- Develop Reels, short-form videos, graphics, product demonstrations, and promotional content
- Manage Meta advertising campaigns when appropriate
- Test audiences, creative concepts, offers, and calls to action
- Repurpose successful TikTok content for Facebook Reels, Instagram Reels, YouTube Shorts, and other platforms
- Maintain consistent PatscoPatch branding across all digital channels
- Comfortable creating marketing content instead of outsourcing all creative work
Content and Creative Focus
- Short-form videos
- TikTok and Instagram Reels
- Product demonstrations
- Before-and-after videos
- Product photography
- Advertising creatives
- Promotional graphics
- Amazon product images
- Advertising copy
- Product descriptions
- Social media captions
Requirements
- Minimum 3 years of hands-on digital marketing or e-commerce experience
- Hands-on experience with Amazon Seller Central
- Demonstrated experience managing Amazon PPC
- Experience with Google Ads/PPC
- Experience with social media marketing and content creation
- Understanding of TikTok and short-form video marketing
- Strong understanding of e-commerce conversion and customer acquisition
- Ability to analyze advertising and sales data
- Strong written and verbal communication skills
- Excellent organizational and project-management skills
- Ability to work independently and take ownership of projects
- Ability to manage multiple advertising platforms and campaigns simultaneously
Technologies
- CapCut
- Canva
- Adobe Creative Suite
- AI image/video tools
- TikTok Shop
- Amazon Seller Central
- Amazon PPC
- Google Ads
- Google Analytics
- Meta Ads Manager
Preferred Experience
- Experience with several of the following is strongly preferred:
- TikTok Shop
- TikTok Ads Manager
- TikTok content creation
- Amazon Brand Registry
- Amazon A+ Content
- Amazon Attribution
- Walmart Seller Center
- Walmart Connect
- Google Analytics
- Google Merchant Center
- Meta Ads Manager
- Facebook and Instagram advertising
- Helium 10
- Jungle Scout
- Canva
- CapCut
- Adobe Photoshop
- Adobe Premiere Pro
- AI content, image, and video-generation tools
What Success Looks Like
- Improve Amazon sales
- Improve Total online revenue
- Increase Amazon organic ranking
- Improve Advertising profitability
- Improve ACoS and TACoS
- Improve ROAS
- Improve conversion rates
- Increase TikTok engagement and sales
- Increase Walmart Marketplace sales
- Improve Google Ads performance
- Reduce customer acquisition costs
- Increase social media traffic and conversions
- Improve brand visibility across PatscoPatch
- Clearly explain what is working, what is not working, why, and what should change to improve results
Interview Requirements
- Be prepared to discuss actual campaigns and projects you personally managed
- Provide examples of:
- Amazon listings you have managed
- Amazon PPC campaigns you have managed
- Google Ads campaigns you have managed
- TikTok videos or other short-form content you created
- Walmart Marketplace experience
- E-commerce sales results
- Advertising budgets you have managed
- Before-and-after campaign performance
- May be asked to complete a brief practical marketing exercise during the interview process
Schedule
- Full-Time
- Monday – Friday
- In-person position
Compensation
- $34.00 per hour
- Full-time role with opportunities for growth based on performance and company expansion
Experience Details
- TikTok: 2 years (Required)
- Google AdWords: 2 years (Required)
- Google Analytics: 3 years (Required)
- Amazon EC2: 1 year (Preferred)
- Social media marketing: 1 year (Preferred)
- Paid search marketing: 2 years (Required)
- TikTok Shop: 2 years (Required)
- Shopify: 1 year (Required)
License / Certification
- Drivers license (Required)
How to Apply
- Apply in person 9:00 AM - 11:00 AM on Wednesday, August 12, 2026
- Address: 5635 NW Central Dr, Ste E-101, Houston, TX 77092
- Phone: (832) 454-8163
- Bring a current résumé and, if available, examples of:
- Amazon listings
- PPC campaigns
- TikTok/social media content
- Other e-commerce work you personally managed
Work Location
- Patsco Windshield Repair
- 5635 NW Central Dr, Ste E-101, Houston, TX 77092
- In person