Social Media and Marketing Coordinator

Health and Wisdom Inc. is hiring a Social Media and Marketing Coordinator to strengthen brand presence across digital platforms. This hybrid on-site role in Arcola, MO focuses on content creation, social channel and ad management, performance analysis, and coordination of marketing initiatives.

Responsibilities

• Develop, curate, and schedule engaging content across multiple social media platforms to support brand visibility and audience engagement.
• Create content tailored to different customer groups, including retail shoppers, wholesale buyers, and bulk purchasers.
• Use social listening tools to collect insights on brand perception, industry trends, and competitor activity.
• Manage social media advertising campaigns on platforms such as Facebook, Instagram, and TikTok, including configuring targeting parameters and optimizing ad performance.
• Analyze social media metrics and marketing analytics to evaluate campaign success, identify growth opportunities, and refine strategies.
• Collaborate with the creative team to produce graphics, videos, and other media content using tools such as Canva and CapCut (or similar platforms).
• Support content discoverability by conducting keyword research and applying SEO best practices across digital channels.
• Coordinate marketing support for seasonal promotions, launches, and sales goals.
• Create email marketing campaigns and promotions.
• Manage online store presence and product listings.
• Participate in regular on-site collaboration with team members.
• Stay informed on social media trends and updates in the Wellness/Health industry.

Requirements

• Proficiency with social media management tools for scheduling, monitoring, and reporting.
• Working knowledge of social media platforms including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
• Experience tracking digital marketing performance using Google Analytics, web analytics tools, and media performance analytics.
• Skills in content creation, including writing copy, editing videos with media editing tools, and designing graphics for diverse audiences.
• Familiarity with social listening techniques to track brand sentiment and industry trends.
• Knowledge of social media marketing strategies, including paid advertising campaigns such as Facebook Advertising.
• Ability to analyze online marketing analytics to support continuous improvement of campaigns and content strategy.
• Strong proofreading skills with attention to branding consistency across all digital assets.
• Preferred experience with ecommerce platforms such as Shopify or WooCommerce.
• Basic email marketing platform experience.

Technologies

• Facebook, Instagram, LinkedIn, TikTok
• Canva, CapCut
• Google Analytics
• Facebook Advertising
• Shopify, WooCommerce

Compensation and Location

• Pay: USD 20.00 to 30.00 per hour
• Work location: Hybrid remote in Arcola, MO 65603

Benefits

• Employee discount