Social Media and Marketing Manager

Sweet Heart Brazilian Wax is seeking an energetic, detail-oriented Social Media and Marketing Manager to lead the brand’s online presence. This hybrid role will drive measurable growth through strategy, content creation, paid campaigns, and performance reporting across key social and digital channels.

Key Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Handle daily social media management using tools such as Hootsuite or Buffer, including scheduling posts, monitoring interactions, and reviewing performance metrics.
• Create engaging content using Adobe Creative Suite applications, including Photoshop and Illustrator, with work spanning graphics, videos, photography, and written posts.
• Conduct social listening to track brand reputation, industry trends, and competitor activity, then apply insights to refine marketing tactics.
• Optimize content for organic reach by performing keyword research and integrating relevant keywords into social posts for SEO-aligned performance.
• Plan and run targeted advertising campaigns through Facebook Advertising and other digital platforms to maximize return on investment (ROI).
• Coordinate with public relations teams to maintain consistent branding messages and manage relationship efforts with influencers, partners, and other stakeholders.
• Analyze web analytics using Google Analytics and other analytics tools to measure campaign effectiveness and support future strategy planning.
• Support e-commerce initiatives by producing product descriptions, promotional content, and visual assets that drive online sales.
• Maintain a consistent brand voice across channels, including proofreading content for accuracy, clarity, and alignment with brand guidelines.

Requirements

• Proven experience in social media marketing or digital marketing, supported by a strong portfolio of successful campaigns.
• Proficiency with graphic design tools, including Adobe Photoshop, Illustrator, and Adobe Creative Suite for content creation.
• Hands-on experience managing social media scheduling and management platforms such as Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research methods, and web analytics platforms such as Google Analytics.
• Familiarity with paid advertising, including Facebook Ads Manager or similar platforms for targeted campaigns.
• Strong understanding of public relations principles and relationship management strategies in digital environments.
• Ability to produce high-quality visual content through photography or video editing using relevant software; video editing experience is a plus.
• Excellent proofreading skills and strong attention to detail, with the ability to manage multiple projects in a fast-paced environment.

Technology Stack

• Facebook, Instagram, Twitter, LinkedIn, TikTok
• Hootsuite, Buffer
• Adobe Creative Suite (Photoshop, Illustrator)
• Facebook Advertising, Facebook Ads Manager
• Google Analytics

Work Location

Hybrid remote in Lawrenceville, GA 30044.