First Farmers & Merchants Bank offers a collaborative, community-focused environment in Columbia, Tennessee. This onsite Senior Marketing & Communications Specialist role provides the opportunity to shape the bank’s brand, voice, and market presence across channels while ensuring regulatory and brand governance alignment. The position comes with a comprehensive benefits package designed to support you and your family.
Benefits
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Role overview
The Senior Marketing & Communications Specialist is a strategic, high-impact contributor responsible for advancing the bank’s brand, voice, and market presence across channels. This role emphasizes bank marketing, content development, digital strategy, and design execution, with careful attention to regulatory requirements and brand governance. Collaboration with the Chief Marketing & Communications Officer and business-unit leaders is essential to deliver measurable growth, engagement, and reputation management.
Responsibilities
- Lead the execution of integrated monthly marketing plans across retail, commercial, business, and wealth management lines of business. Develop and deploy multi-channel campaigns (digital, press releases, print, social, in-app, and in-branch) to drive awareness, engagement, and growth; monitor KPI performance and optimize campaigns accordingly.
- Maintain comprehensive documentation of all marketing and communications activities to support regulatory compliance and audit readiness. Ensure all advertising, digital marketing, social media, and public-facing content adheres to banking regulations and brand governance.
- Manage and maintain the Bank’s website content and structure to keep information accurate, current, and aligned with brand standards and customer needs.
- Plan and oversee content creation, both in-house and with vendors, to produce high-quality marketing and social media content that elevates storytelling, engagement, and ROI. Ensure voice, tone, and visual identity remain consistent across platforms.
- Lead internal and external communications, developing compelling written content for articles, newsletters, scripts, and campaign messaging across SharePoint, social media, website, and email marketing.
- Oversee creative development and marketing collateral, coordinating in-house and vendor-produced assets such as advertisements, emails, videos, and promotional materials. Act as a quality control checkpoint to ensure brand, compliance, and design excellence; coordinate approvals through internal systems.
Requirements
- 3-5+ years of progressive marketing and communications experience, preferably in banking or financial services.
- Proven ability to develop and execute integrated marketing campaigns and translate complex financial concepts into clear, engaging content.
- Demonstrated success managing social media strategy, SEO, content development, public relations, and performance analytics.
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Exceptional relationship-building and communication skills, with the ability to collaborate across all organizational levels.
- Strong business acumen and a proactive, solutions-oriented mindset.
- Professional presence with the ability to represent the bank in public and community settings.
- Advanced proficiency with digital marketing tools and platforms, including Hootsuite, email marketing, social media management, and analytics.
- Strong design capabilities with experience in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, and/or equivalent tools.
- Experience with Google Analytics, WordPress, SharePoint, Siteimprove, and content management systems.
- Working knowledge of SEO, campaign tracking, ROI measurement, and digital optimization; excellent writing, editing, and proofreading with brand voice consistency.
- Ability to manage multiple projects in a fast-paced environment with strong organizational discipline.
Technologies
- Hootsuite
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Canva
- Google Analytics
- WordPress
- SharePoint
- Siteimprove
- Content Management Systems
Performance measurements
- Uphold the Bank’s Code of Business Conduct and Ethics in all professional interactions.
- Demonstrate financial prudence and fiscal responsibility in department decisions.
- Provide informed market-research-based recommendations to management to shape strategy.
- Deliver planned results within budget, focusing on cost-effectiveness and efficiency.
- Ensure communications are accurate, timely, and aligned with budget guidelines to foster transparency.
- Deliver exemplary customer service to customers and employees alike.
- Maintain a professional work environment and appearance consistent with the bank’s standards.
- Maintain knowledge of advertising and publicity regulations in line with BSA and other legal requirements.
- Safeguard customer information and sensitive data, upholding privacy and data security.
- Engage in required training and pursue ongoing professional development to maximize productivity.
- Foster positive, productive relationships with departmental and branch staff to support collaboration.
Experience
- Banking: 3 years (Preferred)
- Marketing: 3 years (Preferred)
Education
- Bachelor's (Preferred) in Marketing, Business Administration, or related field
Interpersonal skills
- Exceptional relationship-building and communication skills, with the ability to collaborate across all levels of the organization.
- Strong business acumen and a proactive, solutions-oriented mindset.
- Professional presence suitable for public and community engagement.
Other skills
- Advanced proficiency with digital marketing tools and platforms including Hootsuite, email marketing, analytics.
- Strong design capabilities with Adobe Creative Suite, Canva, or equivalent tools.
- Experience with Google Analytics, WordPress, SharePoint, Siteimprove, and CMS.
- SEO knowledge, campaign tracking, ROI measurement, and digital optimization strategies; excellent writing, editing, and proofreading.
- Ability to manage multiple projects in a fast-paced environment; highly organized.
Physical requirements
Must have the physical capability to handle event logistics, including lifting and transporting promotional materials and setting up displays or tables at events.
Work environment
The role operates in a professional office setting. A positive, outgoing demeanor is valued to foster customer and teammate relationships, energize team dynamics, and promote the bank’s values and services.
Location and work setup
Location: Columbia, TN (onsite). Job Type: Full-time. This position requires on-site presence in a professional office environment.
